B2B Marketing News
Google has launched a new 'priority inbox' service for Gmail. The service can now analyse a user's email behaviour and prioritise emails depending on their perceived importance.
The search giant has also launched a separate search engine dedicated to delivering real-time search results. It means that searches will become more relevant and faster as they combine both web results and social media updates.
From audience selection to results analysis and strategy refinement, data has the greatest potential to increase your marketing effectiveness – but it's also the hardest for B2B marketers to get right.
Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.
The digital revolution means email is increasingly recognised as the key B2B communications channel. But too few marketers understand how to use it as a strategic route-to-market.
The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI.
The rise of techniques such as demand generation and lead scoring is increasingly empowering marketers to work together more productively with sales. Meanwhile, a new generation of marketing applications is enabling brands to increase effectiveness and enhance ROI through automation of standard tasks and techniques, providing better outputs to the sales function.
The Knowledge Bank provides practical guidance on how to employ these new techniques, benefiting marketing both to existing customers and to prospects.
The web is the primary customer interface and shop window for all B2B organisations, particularly those without a physical distribution network. Therefore, ensuring that it delivers the best possible ROI is a critical priority.
This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics.
Case Study: Backup Technology
How To... Write compelling website content
How To... Write effective PPC ad copy
Social media promises to transform the world of B2B marketing, allowing brands to engage directly and intuitively with decision makers and influencers and generate highly effective and profitable relationships.
This Knowledge Bank is dedicated to this emerging and rapidly evolving area of B2B marketing, providing guidance on how leverage the various techniques and tools, and case studies demonstrating practical application by leading brands.
Case Study: Microsoft
How To... monitor your brand's social presence online
How To... plan your social media marketing and communications
Customer Relationship Management is rapidly becoming a vital business tool. Blended with everyday office applications, CRM systems can provide a single central view of the customer, giving marketers a deep insight into customer relations.
The CRM section of the Knowledge Bank contains valuable best practice articles, case studies and video to help you get the most out of this essential discipline.
In a global economy making sure your marketing messages can cross continents is critical to cracking the world's markets.
International marketing is more then translating your website into the relevant language; marketers must forgo the ‘one size fits all' approach in favour of understanding the subtle cultural and business differences to maximise campaigns.
Tap into the resources in the International Marketing section of the Knowledge Bank to make sure your marketing campaigns succeed at going global.
Demand Generation uses multiple marketing channels, including email, telemarketing and SEO, coupled with a structured sales process. Managing these channels is key to creating a winning demand generation campaign. This Knowledge Bank is dedicated to helping you get the most out of your demand generation activity.
B2B Events - Click to view more events
SEMINAR: Email - how to plan and deliver the perfect email campaign, October 27 2010
Email marketing is without doubt a key part of any marketing campaign. Everybody does it, but how do you get your emails to stand out from the rest? How do you increase open rates and click throughs?
Seminar: Demand generation - Driving more leads with automation, September 30 2010
With increasing accountability for marketing spend, combined with greater need for measurability, learn how to effectively manage your company's demand for quality leads.
WORKSHOP: Sales & Marketing Integration - Maximise leads and revenue, September 14
Marketing, now more than ever before, is under greater pressure to improve the lead to sales conversion ratios. This workshop will give you an in-depth understanding on to maximise the relationship between sales and marketing. Read more
Workshop: Measurability & ROI: Reporting and building on the effectiveness of digital marketing, October 13
Come away with new solutions to meaure your marketing out put. Gain an indepth understanding on the latest techniques to measure the effectiveness of your digital marketing campaigns and helping you to justify your marketing spend.
B2B Marketing Blog
Amazon Kindle: what can it teach B2B marketers?
Data Q&A: Personalisation data

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