Newsletters, blogging and search often compete for marketing supremacy. However they can actually complement each other and can boost each other to perform better

How will this year's two new pieces of marketing-related legislation impact on B2B brands and practitioners? Nick Johnson partner of Osborne Clarke examines their implications

Demand generation has been widely touted as the future of B2B marketing, but what is it, how does it work and – more importantly – is it as important as it's cracked up to be? By Joel Harrison

How can lead generation be made to work in a multi-channel world - and can the needs of sales and marketing ever be reconciled? Zina Manda, director of Mardev, considers the options for the future.

What are the reasons people want to stop receiving emails from a company? Denise Cox, newsletter specialist at Newsweaver, examines the possibilities and offers advice on how to overcome them

Dr Lisa Turner, founder of Psycademy, warns that business owners are at risk of selling themselves short by not capitalising on their own abilities before taking on extra staff

Kath Pay, MD of Ezemail and member of the DMA email marketing council, shows how to get ahead of competition in getting mobile email marketing off the ground

Lucy Allen, MD of LBI Netrank, provides the lowdown on utilising PR effectively online

Glenn Tutssel, executive creative director at The Brand Union, says that to be effective, a rebrand must be more than a romantic ideal

Thinking of exhibiting at a trade show? Before you commit, make sure you can answer these seven questions, says exhibition strategist John Blaskey

Telecoms provider 2ergo was rebranded with the aim of creating a single, global identity

Planning your activity for next year? Only fools rush in, says Brett Mathews

Gearing your website to be search-friendly can seem a daunting task. If in-house SEO isn't an option, where do you go for help and how do you know which agency is best for you? Lisa Ditlefsen, head of search at Base One, offers some practical tips

Rolf Hickmann, MD of PH, shows how learning what you don't know about your customers through propensity modelling can increase customer retention and maximise ROI

With Apple vying for a share of the business market and BlackBerry starting to target consumers, business professionals will face a dilemma when choosing their next handset – Apple's iPhone 3G or the BlackBerry Bold. Which brand will come out on top? By Rachel Seddon

Using automated search marketing tools are becoming popular amongst marketers looking to get to the top of the rankings. Claire Weekes looks at how they can be best used in B2B

What are the best sources of data for marketing outside the UK? What factors should be considered when purchasing this kind of data?

Henry Dixon, commercial director at Barrett Dixon Bell, discusses the best way forward when planning to communicate on a global level

It can span many years, it's ludicrously expensive and if it all goes wrong, the whole world is your witness, so why are more and more big-name business brands sponsoring the Olympics? As the 2008 Games kick off next month in Beijing, Lucy Reiter explores what's in it for the sponsors

Marketing printers to businesses might seem mundane, but at Oki Printing Solutions the emphasis is on breaking with convention. Lucy Reiter talks to marketing director Ewa Johnson about her passion for innovation, colourful ideas and sponsoring a winning football team