B2B Marketing Features

NPower is targeting SMEs in a Wallace and Gromit-themed campaign to encourage businesses to get behind the UK's World Cup 2018 bid. Anna Goldie reports

Boost your website's performance and improve user experience by constantly reviewing web analytics, says Craig Whiston, head of client services at Coremetrics

Customer segmentation creates a valuable insight into purchasing trends and can help to increase revenue via customer loyalty, says Andy Wood, managing director at GI Insight

Social interaction via a mobile platform is key to building brand awareness, says B2B Marketing's new columnist Jon Holloway, chief digital officer at Hurricane

Customer success stories can play a vital role in driving new and repeat business, explains John Willoughby, CEO of Center Marketing

This month's test saw web users tasked with booking tickets to a technology event after checking venue and prices. Base One's usability expert, Susanne Wraight and web development director, Paul Hatcher, analyse the users' experiences

Avoid greenwashing by building a sustainable competitive advantage, says Eliza Clark, principal at environmental and sustainability consultancy, Paydirt

Successful marketing during a fragile economy relies on quality rather than quantity to help a business adapt and thrive, reveals Max Firth, client director for PH Group

A radical new model of lead generation has just been unveiled. Maxine-Laurie Marshall investigates B2Group's SME Census and what it means for others in the market

Just when BP thought that things couldn't get any worse for its reputation, along came an imposter in the Twitterverse. Victoria Paley reports

The rise of digital media has reawakened the idea of word-of-mouth marketing as a powerful channel for brand advocacy. Alex Blyth reports

The face of business banking looks set to change as new organisations emerge to take on exisiting high street banks. Claire Weekes reports

Scoring and nurturing your best leads relies on close collaboration between sales and marketing. Brett Matthews reports

Regular Backchat columnist for the magazine, Scot Mckee has recently published a new book and we asked two of our readers to review it. But were they charmed by Mckees sharp writing style and his views on B2B branding?

Despite trying too hard to be friends with people who shun marketing, The Brand Gym is a well written book with plenty of tips

Mercedes-Benz Vans is driving SMEs online with the aim of increasing brand awareness and credibility whilst managing to link the campaign to the blockbuster sporting event of the summer. Maxine-Laurie Marshall reports