Book Reviews
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03-06-2010
BOOK REVIEW: 'The Brand Gym - A practical workout to gain & retain brand leadership'Despite trying too hard to be friends with people who shun marketing, The Brand Gym is a well written book with plenty of tips
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06-05-2010
BOOK REVIEW: 'Guilt trip – From fear to guilt on the green bandwagon' -
04-03-2010
BOOK REVIEW: 'Buzz, real life lessons in word-of-mouth marketing'Reviewed by Meera Chandra, MD, Syzygy
Published by Profile books -
04-03-2010
BOOK REVIEW: 'How to sell clever things to big companies'A useful addition to a business without a marketing team, but this book needs more finesse finds Susannah Burbridge of Ticketmedia -
01-02-2010
BOOK REVIEW: 'Herd: How to change mass behaviour by harnessing our true nature'Reviewed by Paul Godwin, planning director, Positive Thinking
Published by John Wiley & Sons -
14-01-2010
BOOK REVIEW: 'Don't mess with the logo' by Jon Edge and Andy Milligan -
01-01-2010
BOOK REVIEW: 'The lost logo' by Stephen Brown -
15-10-2009
BOOK REVIEW: 'Digital engagement' by Leland Harden and Bob Heyman -
03-09-2009
BOOK REVIEW: 'The global corporate brand book' by Michael Morley -
03-06-2009
BOOK REVIEW: 'Internet marketing' by Nigel T. Packer -
01-05-2009
BOOK REVIEW: 'Eating the big fish' by Adam Morgan -
01-04-2009
BOOK REVIEW: 'Meatball Sundae' by Seth Godin -
02-03-2009
BOOK REVIEW: 'How to succeed in business using LinkedIn' by Eric Butow and Kathleen Taylor -
02-02-2009
BOOK REVIEW: 'Connective Branding' by Claudia Fisher-Buttinger and Christine Vallaster -
05-01-2009
BOOK REVIEW: 'The Stakeholder Balance Sheet: Profiting from really understanding your market' by Farrokh Suntook and John A Murphy -
28-11-2008
BOOK REVIEW: 'How to turn your business into the next global brand' by Brian Duckett et al. -
28-11-2008
BOOK REVIEW: 'Powerlines' by Steve Cone -
12-11-2008
BOOK REVIEW: 'Groundswell' by Charlene Li and Josh Bernoff -
22-10-2008
BOOK REVIEW: 'eMarketing excellence' by Paul Smith and Dave Chaffey -
07-08-2008
BOOK REVIEW: 'Sales on a Beermat' by Mike Southon & Chris West -
09-06-2008
BOOK REVIEW: 'The handbook of field marketing' by Alison Williams & Roddy Mullin -
22-05-2008
BOOK REVIEW: 'Marketing planning' by Malcolm McDonald -
20-05-2008
BOOK REVIEW 'How to get clients to come to you' by Nigel Temple -
19-05-2008
BOOK REVIEW: 'Guerrilla marketing research' by Robert J Kaden -
15-05-2008
BOOK REVIEW: 'Get to the top on Google' by David Viney -
25-04-2008
BOOK REVIEW: 'Influencer Marketing' by Duncan Brown and Nick Hayes -
11-03-2008
BOOK REVIEW: 'The Satisfied Customer' by Claes Fornell -
05-03-2008
BOOK REVIEW: 'The Green Marketing Manifesto' by John Grant -
05-03-2008
BOOK REVIEW: 'Sales Therapy' by Grant Leboff -
11-02-2008
BOOK REVIEW: 'Email Marketing by the Num8ers' by Chris Baggott et al. -
11-02-2008
BOOK REVIEW: 'Living the brand' by Nicholas Ind -
21-09-2007
BOOK REVIEW: 'Brand Alchemy' by Susanna Mitterer and Nick Brice -
07-09-2007
BEST PRACTICE: 'Rethinking sales management' by Beth Rogers -
06-09-2007
BOOK REVIEW: 'Sweet Spot' by Arun Sinha -
28-08-2007
BOOK REVIEW: 'The Fundamentals of B2B Sales and Marketing' by John M. Coe -
24-08-2007
BOOK REVIEW: 'Moment of Truth' by Andreas Bauer et al. -
23-08-2007
BOOK REVIEW: 'Bright Marketing' by Robert Craven -
23-08-2007
BOOK REVIEW: 'Business-to-business marketing' by Ross Brennan et al. -
23-08-2007
BOOK REVIEW: 'The Ultimate Question' by Fred Reicheld -
23-08-2007
BOOK REVIEW: 'Commonsense direct & digital marketing' by Drayton Bird -
23-08-2007
BOOK REVIEW: 'Connected Marketing' by Justin Kirby and Paul Marsden -
18-02-2007
BOOK REVIEW: 'Brand Rejuvenation' by Jean-Marc Lehu
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