B2B Marketing Features

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Book Reviews

  • 04-03-2010
    BOOK REVIEW: 'Buzz, real life lessons in word-of-mouth marketing'

    Reviewed by Meera Chandra, MD, Syzygy
    Published by Profile books

    Read more: BOOK REVIEW: 'Buzz, real life lessons in word-of-mouth marketing'

  • 01-02-2010
    BOOK REVIEW: 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature'

    Reviewed by Paul Godwin, planning director, Positive Thinking
    Published by John Wiley & Sons

    Read more: BOOK REVIEW: 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature'

  • 14-01-2010
    REVIEW: 'Don't mess with the logo' by Jon Edge and Andy Milligan

    Read more: REVIEW: 'Don't mess with the logo' by Jon Edge and Andy Milligan

  • 01-01-2010
    BOOK REVIEW: 'The lost logo' by Stephen Brown

    Read more: BOOK REVIEW: 'The lost logo' by Stephen Brown

  • 15-10-2009
    REVIEW: 'Digital engagement' by Leland Harden and Bob Heyman

    Read more: REVIEW: 'Digital engagement' by Leland Harden and Bob Heyman

  • 03-09-2009
    REVIEW: 'The global corporate brand book' by Michael Morley

    Read more: REVIEW: 'The global corporate brand book' by Michael Morley

  • 03-06-2009
    Review: 'Internet marketing' by Nigel T. Packer

    Read more: Review: 'Internet marketing' by Nigel T. Packer

  • 01-05-2009
    Review: 'Eating the big fish' by Adam Morgan

    Read more: Review: 'Eating the big fish' by Adam Morgan

  • 01-04-2009
    Review: 'Meatball Sundae' by Seth Godin

    Read more: Review: 'Meatball Sundae' by Seth Godin

  • 02-03-2009
    Review: 'How to succeed in business using LinkedIn' by Eric Butow and Kathleen Taylor

    Read more: Review: 'How to succeed in business using LinkedIn' by Eric Butow and Kathleen Taylor

  • 02-02-2009
    Review: 'Connective Branding' by Claudia Fisher-Buttinger and Christine Vallaster

    Read more: Review: 'Connective Branding' by Claudia Fisher-Buttinger and Christine Vallaster

  • 05-01-2009
    Review: 'The Stakeholder Balance Sheet: Profiting from really understanding your market' by Farrokh Suntook and John A Murphy

    Read more: Review: 'The Stakeholder Balance Sheet: Profiting from really understanding your market' by Farrokh Suntook and John A Murphy

  • 28-11-2008
    Review: 'Powerlines' by Steve Cone

    Read more: Review: 'Powerlines' by Steve Cone

  • 28-11-2008
    Review: 'How to turn your business into the next global brand' by Brian Duckett et al.

    Read more: Review: 'How to turn your business into the next global brand' by Brian Duckett et al.

  • 12-11-2008
    Review: 'Groundswell' by Charlene Li and Josh Bernoff

    Read more: Review: 'Groundswell' by Charlene Li and Josh Bernoff

  • 22-10-2008
    Review: 'eMarketing excellence' by Paul Smith and Dave Chaffey

    Read more: Review: 'eMarketing excellence' by Paul Smith and Dave Chaffey

  • 07-08-2008
    Review: 'Sales on a Beermat' by Mike Southon & Chris West

    Read more: Review: 'Sales on a Beermat' by Mike Southon & Chris West

  • 09-06-2008
    Review: 'The handbook of field marketing' by Alison Williams & Roddy Mullin

    Read more: Review: 'The handbook of field marketing' by Alison Williams & Roddy Mullin

  • 22-05-2008
    Review: 'Marketing planning' by Malcolm McDonald

    Read more: Review: 'Marketing planning' by Malcolm McDonald

  • 20-05-2008
    Review: 'How to get clients to come to you' by Nigel Temple

    Read more: Review: 'How to get clients to come to you' by Nigel Temple

  • 19-05-2008
    Review: 'Guerrilla marketing research' by Robert J Kaden

    Read more: Review: 'Guerrilla marketing research' by Robert J Kaden

  • 15-05-2008
    Review: 'Get to the top on Google' by David Viney

    Read more: Review: 'Get to the top on Google' by David Viney

  • 25-04-2008
    Review: 'Influencer Marketing' by Duncan Brown and Nick Hayes

    Read more: Review: 'Influencer Marketing' by Duncan Brown and Nick Hayes

  • 11-03-2008
    Review: 'The Satisfied Customer' by Claes Fornell

     

    Read more: Review: 'The Satisfied Customer' by Claes Fornell

  • 05-03-2008
    Review: 'Sales Therapy' by Grant Leboff

    Read more: Review: 'Sales Therapy' by Grant Leboff

  • 05-03-2008
    Review: 'The Green Marketing Manifesto' by John Grant

    Read more: Review: 'The Green Marketing Manifesto' by John Grant

  • 11-02-2008
    Review: 'Email Marketing by the Num8ers' by Chris Baggott et al.

    Read more: Review: 'Email Marketing by the Num8ers' by Chris Baggott et al.

  • 11-02-2008
    Review: 'Living the brand' by Nicholas Ind

    Read more: Review: 'Living the brand' by Nicholas Ind

  • 21-09-2007
    Review: 'Brand Alchemy' by Susanna Mitterer and Nick Brice

    Read more: Review: 'Brand Alchemy' by Susanna Mitterer and Nick Brice

  • 07-09-2007
    Review: 'Rethinking sales management' by Beth Rogers

    Read more: Review: 'Rethinking sales management' by Beth Rogers

  • 06-09-2007
    Review: 'Sweet Spot' by Arun Sinha

    Read more: Review: 'Sweet Spot' by Arun Sinha

  • 28-08-2007
    Review: 'The Fundamentals of B2B Sales and Marketing' by John M. Coe

    Read more: Review: 'The Fundamentals of B2B Sales and Marketing' by John M. Coe

  • 24-08-2007
    Review: 'Moment of Truth' by Andreas Bauer et al.

    Read more: Review: 'Moment of Truth' by Andreas Bauer et al.

  • 23-08-2007
    Review: 'Bright Marketing' by Robert Craven

    Read more: Review: 'Bright Marketing' by Robert Craven

  • 23-08-2007
    Review: 'Business-to-Business Marketing' by Ross Brennan et al.

    Read more: Review: 'Business-to-Business Marketing' by Ross Brennan et al.

  • 23-08-2007
    Review: 'The Ultimate Question' by Fred Reicheld

    Read more: Review: 'The Ultimate Question' by Fred Reicheld

  • 23-08-2007
    Review: 'Commonsense Direct & Digital Marketing' by Drayton Bird

    Read more: Review: 'Commonsense Direct & Digital Marketing' by Drayton Bird

  • 23-08-2007
    Review: 'Connected Marketing' by Justin Kirby and Paul Marsden

    Read more: Review: 'Connected Marketing' by Justin Kirby and Paul Marsden

  • 18-02-2007
    Review: 'Brand Rejuvenation' by Jean-Marc Lehu

    Read more: Review: 'Brand Rejuvenation' by Jean-Marc Lehu

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