B2B Marketing More Insight and Analysis

Send your prospects something of value and make it clear that your emails are optional, advises Kara Trivunovic, senior director of strategic services at StrongMail

The importance of email is continuing to rise, according to new research, although many marketers have yet to maximise the potential benefits of this medium

Accuracy of email marketing data is undermining B2B brands' reliance on email as a key communications channel, according to new research by B2B Marketing

Email experts Skip Fidura and Kath Pay of the DMA Email Marketing Council, give their insight into optimum times for email delivery

If a picture paints a thousand words, how many does a video make? Denise Cox, newsletter specialist for European ESP Newsweaver, talks about adding video into email marketing for maximum effect

Gary Taylor, MD of Safig Cabestan, discusses how to make the most out of your emails using creative

Newsletters, blogging and search often compete for marketing supremacy. However they can actually complement each other and can boost each other to perform better

What are the reasons people want to stop receiving emails from a company? Denise Cox, newsletter specialist at Newsweaver, examines the possibilities and offers advice on how to overcome them

With the right know-how, permission-based email marketing can be an effective medium for B2B marketers. But there's an even more spectacular element to the medium, because it offers the ability to easily test campaign elements before a mailing is sent out. Denise Cox explains how to put your next email campaign through its paces

Email marketing is an increasingly sophisticated medium that demands proper preparation. Alex Blyth considers the fundamental question a company must ask before pressing send: should we outsource or do it in-house?

Viral marketing is well established in B2C marketing, with a strong track record of success and a reputation for generating cut-through in numerous diverse marketing sectors. So why is it being so widely ignored in B2B? Mark Tobin investigates

Email has the potential to sway the balance of power from traditional to digital DM but with industry opinion on etiquette and best practice divided, it's hard to envisage an immediate shift in the status quo. Mark Tobin investigates

Sarah Charlton, creative director of Moonfish, offers a six point plan for successful and effective business-to-business email marketing