B2B Marketing Features

Send your prospects something of value and make it clear that your emails are optional, advises Kara Trivunovic, senior director of strategic services at StrongMail

The importance of email is continuing to rise, according to new research, although many marketers have yet to maximise the potential benefits of this medium

How important is it to test your email approach before embarking on a campaign? Critical, according to Ruaraidh Thomas, managing director of Data Lateral and Shift Click

Accuracy of email marketing data is undermining B2B brands' reliance on email as a key communications channel, according to new research by B2B Marketing

Email experts Skip Fidura and Kath Pay of the DMA Email Marketing Council, give their insight into optimum times for email delivery

If a picture paints a thousand words, how many does a video make? Denise Cox, newsletter specialist for European ESP Newsweaver, talks about adding video into email marketing for maximum effect

Gary Taylor, MD of Safig Cabestan, discusses how to make the most out of your emails using creative

Newsletters, blogging and search often compete for marketing supremacy. However they can actually complement each other and can boost each other to perform better

What are the reasons people want to stop receiving emails from a company? Denise Cox, newsletter specialist at Newsweaver, examines the possibilities and offers advice on how to overcome them

Kath Pay, MD of Ezemail and member of the DMA email marketing council, shows how to get ahead of competition in getting mobile email marketing off the ground

You've spent time designing the template for your latest email campaign, creating sizzling content and testing your offers and subject line. You're ready to hit the send button. But wait! Take time to check these ten things before hitting send, says Denise Cox, newsletter specialist at Newsweaver and member of the Direct Marketing Association's Email Marketing Council

Your email subscribe box is one of the most important elements in building a permission-based opt-in database. Making sure it is highly visible on your website and in your emails will also help you capture new subscribers through visitors to your website and any viral marketing. Denise Cox, newsletter specialist at Newsweaver, explains how to ensure your sign-up form attracts subscribers

With the dark clouds of a recession increasingly looming, businesses are beginning to feel the pinch. With all eyes turning to maximising ROI, email marketers are asking themselves more than ever how they can improve their campaign effectiveness. The answer is integration, says Ray Welsh

In the first of a series of masterclasses on digital marketing, Mike Weston, MD of Silverpop, gives the lowdown on email deliverability and how to ensure your message reaches its destination

With the right know-how, permission-based email marketing can be an effective medium for B2B marketers. But there's an even more spectacular element to the medium, because it offers the ability to easily test campaign elements before a mailing is sent out. Denise Cox explains how to put your next email campaign through its paces

As office inboxes become increasingly cluttered, more and more email users use preview panes, complete with image blockers, to view their messages. For the marketer, this can turn a carefully crafted campaign into little more than a page littered with little red crosses. But there are ways to avoid this. Ed Weatherall, MD of Concep, shares his top tips

Bill Marjot, director of operations at The Planet Group, presents a five step guide to getting the most out of your B2B email marketing campaigns

R.J. Talyor, email strategist with integrated software provider ExactTarget, offers tips on how to drive accurate analysis of marketing campaigns

Julian Scott, creative director of Responsys, presents eleven easy steps for making B2B email marketing more effective

Claire Weekes presents a seven-step guide on ensuring your email campaign doesn't end up in the trash can

Email marketing is an increasingly sophisticated medium that demands proper preparation. Alex Blyth considers the fundamental question a company must ask before pressing send: should we outsource or do it in-house?

E-newsletters are a cost-effective and creative way of keeping a business front-of-mind, but how do you get them right? Zubeir Mukri, sales & marketing director of Kinexus Internet, has 20 helpful tips for perfect e-newsletter design

Email marketing has been embraced by a generation of B2B marketers but many are making fundamental errors. Paul Coleman outlines the basic steps towards effective email marketing

Viral marketing is well established in B2C marketing, with a strong track record of success and a reputation for generating cut-through in numerous diverse marketing sectors. So why is it being so widely ignored in B2B? Mark Tobin investigates

Steve King of Xpedite Systems offers seven golden rules for B2B email marketers worried about being labelled as spammers

Email has the potential to sway the balance of power from traditional to digital DM but with industry opinion on etiquette and best practice divided, it's hard to envisage an immediate shift in the status quo. Mark Tobin investigates

Sarah Charlton, creative director of Moonfish, offers a six point plan for successful and effective business-to-business email marketing