B2B Marketing More Insight and Analysis

United Business Media (UBM) has confirmed its acquisition of IDMF (International Direct Marketing Fair) from Reed Exhibitions for an undisclosed sum, following months of speculation on the future of this former market-leading exhibition.

Thinking of exhibiting at a trade show? Before you commit, make sure you can answer these seven questions, says exhibition strategist John Blaskey

While virtual events are practical for time-poor delegates, for many marketers you can't beat the personal touch that comes with meeting people face-to-face. Sara Goodwins finds that marketers no longer have to choose between the two, with many live events now combining personal contact with online interaction

Corporate entertaining is becoming less synonymous with the word jolly, as companies must increasingly justify their entertainment spend by ensuring their event has enabled them to network, deliver key messages, achieve standout and gain greater credibility, says Justine Clement, MD of Unmissable

We asked the diverse mix of marketers and exhibitors at last month's Technology for Marketing & Advertising (TFM&A) at Earls Court 2 for their views on the show

Andrew Ely, account director at Show Presentation Services, explores how best to engage with an internal business audience

JCB's 'Land speed record' campaign took the Grand Prix at the B2B Marketing Awards 2007 held at the Brewery in London

Susan A. Friedmann offers 10 essential tips for networking at tradeshows and events

The B2B Marketing Awards doubled in size for 2006, with over 400 clients, agencies and suppliers coming together to recognise the best-of-the-best campaigns and practitioners over the previous 12 months

The emergence of digital media has forced exhibitions to adapt to the needs of increasingly time-pressured business decision makers. Alice Johnson analyses how this age-old medium has evolved to reinforce its standing in the marketing mix

Exhibitions are struggling to compete with 'at your fingertips' marketing techniques such as websites, search and email, but of late there has been a resurgence of interest. Mark Tobin investigates and finds a medium that refuses to go quietly