B2B Marketing Features

Amanda Alexander, managing director of B2B media planning and buying specialists Whichmedia, offers guidelines for those considering their first international marketing campaign

B2B brands are increasingly required to target audiences across multiple territories and various cultures, creating a variety of complex logistical issues. B2B Marketing assembled a team of experts in cross-border marketing to discuss this issue

Henry Dixon, commercial director at Barrett Dixon Bell, discusses the best way forward when planning to communicate on a global level

Inaccurately addressed international mailers cause just as much brand damage as domestic ones, says Jonathan Paterson of Capscan, who advises on how to ensure your DM hits its target

A slow economy in the UK doesn't mean there aren't opportunities to market your company across the globe. Alex Blyth explains why

Olympian efforts are being made in the run up to the London 2012 Games to drive more business tourism to our shores. Claire Weekes investigates how the UK can seize this golden opportunity to market itself to the global business community

Antonio Ferrara of Premiere Global Services provides five key points for B2B marketers looking to use technology in their international campaigns

Peter Chaplin, VP of Bluestreak, argues that, while localisation is important to successful European marketing, data segmentation should be your biggest concern

Marketers have to wrestle with an increasingly confusing mix of European laws and legislation. So what changes are being made to improve the current state of affairs and provide a better platform for which to safely execute campaigns? Nick Johnson, partner in law firm Osborne Clarke, assesses the problem

Jaakko Alanko, managing director of McCann Erickson Business Communications urges marketers from taking a 'nationalistic' approach toward European campaigns that may infringe on their success, when a 'universal' one can accomplish goals across borders

A Swedish data company claims to hold the password to 18.8 million European companies. But how good is this information and how does it compare to the rest of the market? Catherine Chetwynd investigates and finds that what EuroContactPool lacks in quality it is supplementing with local partnerships. But will it work?

David Thomas, creative director of Base One, offers some essential advice for B2B branding across borders