B2B Marketing Features

How will this year's two new pieces of marketing-related legislation impact on B2B brands and practitioners? Nick Johnson partner of Osborne Clarke examines their implications

Laws are being introduced in the UK and Europe that will curb use of the word “free” in marketing. Philip Circus of the Institute of Sales Promotion assesses the impact on B2B marketing campaigns

The new Gaming Act has dealt you a great hand if you want to gain more from competitions and prize draws, but as legal firm Osborne Clarke advise, it pays to make sure you take a closer look at the rules of the game to avoid being a real loser...

It has become so easy to capture personal information that the Data Protection Act, and Privacy & Electronic Communications Regulations were brought in to assure individuals some measure of privacy. Sara Goodwins explains data protection and its relevance to business-to-busines marketers