B2B Marketing More Insight and Analysis

B2B marketing agencies are finding it tough going amidst the recession, but as Joel Harrison reports, it's not all doom and gloom, with some significant success stories

The growing gap between marketing and IT is a significant challenge for B2B brands, says Fabio Torlini, marketing director at Rackspace Hosting. He explains how to avoid falling into 'website wilderness'

A recent survey of 1000 SMEs conducted on behalf of Plantronics suggests a new breed of organisation is emerging that is highly resilient to the recession. Patricia Harriss, board director of Creative Direction Consultants, who commissioned the research explains

Awareness of demand generation is gradually rising amongst UK B2B marketers, although companies that are actually embracing it remain in the minority, says Joel Harrison

Kate McGhee, director at BPRI, believes B2B brands are missing a trick by not learning from some of the research techniques pioneered by consumer marketers. Not only are they effective, but they can also be fun

Kate McGhee, director of BPRI, looks at why B2B seems to have stigma attached as the 'boring' relation of B2C, and insists it doesn't have to be this way

Raising the profile of your business and improving customer loyalty are just two of the things that can be achieved through a marketing audit. Sue Tabbit reports

Confidence remains high amongst business marketers, according to new research by B2B Marketing and LBM, with budgets holding firm and most expected to rise in the coming year

The status of email as the fastest growing business marketing medium was confirmed by new research from B2B Marketing in association with Newsweaver

John Sweeney, client director at BPRI, a research-led consultancy focusing on B2B research, explains why avoiding saying, 'no' in India and tapping into the right 'Guanxi' in China, could help make a success of B2B marketing in emerging markets abroad

Providers of customer loyalty programmes may have to refocus their propositions to enhance their appeal to certain B2B audiences, according to new research by B2B Marketing and Nectar for Business

Market research is vital for effective marketing, but it must be executed properly. Catherine Chetwynd analyses the different techniques available and assesses what benefits each provides

Business marketers are increasingly striving to reach specific key decision makers with their marketing activity, rather than appeal to broader audiences, according to new research by B2B Marketing and Quantum TM

A recent study by Forrester for Xerox shows how Europe's business marketers need to prepare for the arrival of a new technology-literate generation dubbed 'The Millennials'. David Millican, of Xerox UK, examines the findings

B2B marketing is booming, with budgets, confidence and board-level recognition all on the rise, according to respondents of the first ever comprehensive survey into current trends and opinions across the sector

B2B companies are proving slow to develop corporate social responsibility strategies, according to new research, with less than 50 per cent having a specified policy and one in 10 even unaware of the concept

B2B agencies continued to flourish in buoyant marketing conditions in the 2005 financial year, according to the latest B2B Marketing agency survey

John Stanton,chair of the Association of Business-to-Business Agencies, examines the results of the 2006 B2B Marketing agency survey

New research highlights the critical importance of relationships in B2B marketing, confirming that buyers interact emotionally with brands, just as they do in B2C. Simon Rowland, head of research & strategy at Uffindell West, the agency behind the research, examines its findings

The threat of CTPS to B2B telemarketing remains unrealised, despite the worst fears of the industry. This is according to new research by B2B Marketing and The Telemarketing Company, which highlights low levels of understanding of its implications and requirements two years after implementation

Search marketing looks set to become a 'must-do' for B2B marketers, but a lingering understanding gap is preventing many from leveraging the maximum benefits of this medium

B2B marketers have a wide variety of backgrounds, according to research by B2B Marketing in association with StopGap. However, what they lack in schooling, they make up for in commitment, with most expecting to remain in marketing, and most typically staying in one role for at least two years

The Business List Audit (BLA) needs more exposure and understanding to make it an effective force in the fight to drive up the quality of business data, according to B2B Marketing research

The B2B marketing agency sector is buoyant and optimistic, despite the challenging economic outlook, according to new research produced and published exclusively by B2B Marketing

Business data buyers are still frustrated over the quality of data available for marketing campaigns, but are also ignoring opportunities to cut wastage

Successful marketing is built on sound understanding and analysis. Sara Goodwins explains the key issues relating to market research and advises on how to get the right information from the right people at the right price