B2B Marketing More Insight and Analysis

B2B marketers might be forgiven for wondering what all the fuss is about regarding Facebook's roll-out of its 'Like' button, but as Andreas Pouros, COO of Greenlight says, it is “web 3.0 in action”. Anna Goldie investigates

Now a decade old, pay per click has become a highly sophisticated search marketing tool. Claire Weekes examines its ongoing evolution, and the opportunities this provides B2B brands

Craig Lister, search director at paid search specialist agency Jellyfish, offers advice on how to optimise search engine traffic to make the most of cost per acquisition

Creating links to your website can help it rank higher up the search listings, but Lisa Ditlefsen, head of search at Base One, warns against opting for quantity and argues that content is king

Google's decision to scrap its Best Practice Funding programme will have significant ramifications for the world of search marketing, says Lisa Ditlefsen, head of search at Base One

Budgets and brand values may be affected by Google's decision to overhaul its AdWords trade mark policy and all users of trade marks should be wary as this is unchartered territory, says Sean Crotty, an associate specialising in intellectual property and IT law at Weightmans LLP.

You may see the value of SEO, but perhaps your superiors do not. Lisa Ditlefsen, head of search at Base One, suggests how to win your boss over critical marketing tool.

Gearing your website to be search-friendly can seem a daunting task. If in-house SEO isn't an option, where do you go for help and how do you know which agency is best for you? Lisa Ditlefsen, head of search at Base One, offers some practical tips

Google sent shockwaves across the marketing community last month by opening up restrictions on who can bid for key search terms. Lisa Ditlefsen, head of search at Base One, looks at what it means for B2B companies and what's in it for Google

Google's vertical search tool has revolutionised its results pages, but what impact has it had on organic and pay per click results? Lisa Ditlefsen, head of search at Base One, looks at how search giant Google is set to shape the future of B2B search

These days it's not only B2C marketers who are enjoying the benefits of PPC, it's also proving its worth in B2B. Alex Blyth reports on why its breakthrough has been a long time coming and its potential for the future

Alex Blyth discusses the most common problems marketers face with SEO and considers whether it is best outsourced or managed in-house

Contrary to popular belief, SEO and pay-per-click are not the only weapons in the search marketer's armoury. Alex Blyth explores the slow rise in popularity of contextual search for B2B marketers

Search marketing is a must-have channel for marketers, being an ideal tool for driving leads and tracking customer preferences online. But it can it be used for more strategic objectives? Alex Blyth makes a case for the importance of search in building today's B2B brands

The emergence of click fraud is causing mounting concern amongst the business marketing community. But what is the severity of the problem and what measures are being taken to prevent it? Dan Illet reports

Search is now an essential component of every company's promotional activity. But for businesses that are looking to trade on a local level, geotargeted search is increasingly becoming an important element of the marketing mix. Dave Howell looks into recent developments in local search technology

Pay-per-call follows pay-per-click as the newest flavour of search marketing. For businesses looking to capture customers in a local or niche market, it could be the advertising mechanism they have been waiting for. Dave Howell reports

Search marketing is popular and is undeniably effective; however, it's not always easy to master. Alex Blyth provides a 10-step guide

Search marketing is one of the fastest growing areas of marketing spend, but misunderstanding of the techniques involved remains high. Kate Walsh aims to clear up this confusion

Search marketing has grown spectacularly in the last 12 months, fuelled by innovation in terms of new solutions and new entrants. But what factors will be influential in the coming year? Joel Harrison investigates

It's been a heady year for search: the market grew 57 per cent, pay-per-call launched in the UK and Google was forever making headlines. But challenges still remain for B2B marketers. Alex Blyth reports