B2B Marketing More Insight and Analysis

Just when BP thought that things couldn't get any worse for its reputation, along came an imposter in the Twitterverse. Victoria Paley reports

The rise of digital media has reawakened the idea of word-of-mouth marketing as a powerful channel for brand advocacy. Alex Blyth reports

Social media allows a fly-on-the-wall approach to brand monitoring, but more than that it allows for interaction with your audience to help manage brand reputation, explains Brett Mathews

Discover how to monitor your social media efforts using free tools or via outsourced activity, reveals Tom Chapman, social media strategist at Headstream

Invitrogen hopes to engage the end users of its Gibco formula in order to raise brand awareness and collect mobile phone numbers. Maxine-Laurie Marshall reports

Tom Chapman, social media strategist at Headstream PR, on why it's important to integrate mobile marketing with social media and how to make this convergence of techniques work

Are virtual worlds an expensive gimmick or a marketer's new best friend? Lucy Reiter reports

As Twitter's popularity continues its meteoric rise, how can B2B brands make sure they are getting in on the action? Claire Weekes reports

LinkedIn's European MD tells us about his favourite B2B brands and campaigns, the mistakes he sees companies make with social media, and his secret karaoke obsession

Crowdsourcing is billed as having the potential to transform product development and customer service, but few appear to be taking advantage. Claire Weekes investigates

Katy Howell, MD at Immediate Future, says employees must form a fundamental part of your social media strategy, and explains how to make this happen

Tom Chapman, social media strategist at Headstream PR, reveals how to measure the ROI from social media marketing and says the results are worth the effort

Paul Hatcher, web development director at Base One, wonders if B2B marketers get too caught up in the glamour of social media and forget their audiences

Tom Chapman, social media strategist at Headstream, explains how social media can be a cost effective way to generate leads

Online communities are becoming more popular than email for personal interaction. But in marketing terms what can they achieve? Claire Weekes reports

Tom Chapman, social media strategist at Headstream PR, explains why social media should be at the forefront of your mind when optimising your site for search

With subscription levels for online communities soaring, Tom Chapman, social media strategist at Headstream, provides insight on how you can measure networks against your needs

Tom Chapman, social media strategist at Headstream, on why your corporate blog should be more than just a forum for company news and comments

Approached wrongly, social media marketing can do more harm than good. But it's not going away. Tom Chapman, social media strategist at Headstream, offers best practice guidelines

Howard Lewis, head of B2B sales at Experian, considers the 'inside-out' versus 'outside-in' marketing debate and looks whether a truce between the two is the way forward

To many, influencer marketing is an enigma. Meg de Jong illuminates the art of reaching decision-makers by targeting those that influence them

When podcasting crept into the digital space a few years ago, many predicted that by now it would be in mainstream use by B2B marketers – yet the medium's popularity has been slow to grow. Claire Weekes looks at why now might be the time to reconsider the power of the podcast

With subscription levels for online communities soaring, Tom Chapman, social media strategist at Headstream, provides insight on how you can measure networks against your needs

B2B marketers are keen to reap the benefits of social media, but few have unravelled the complexity of what's on offer, explains Lucy Fisher

Tom Chapman, social media strategist at Headstream, provides tips on how companies can mitigate damaging views expressed through social media

With interest growing in online communities for innovative and interactive digital marketing, Tom Chapman, social media strategist at Headstream, provides steps on how companies can create their own

How do you get your brand on Twitter? Doug Kessler, creative director at Velocity Parters, offers practical tips on how  to get started on the mini-blog and use it to achieve business goals.

What value does Twitter offer B2B brands? Tom Chapman, social media strategist at digital PR agency Headstream, defines how business marketers can use this micro-blogging service as part of their social media mix

It is becoming increasingly difficult for B2B marketers to discredit the value that a blog can add to their brand. More and more companies are becoming a part of this internet evolution. But is it as straightforward as setting up and starting to post? Claire Weekes reports

The recent explosion in the use of social media means it won't be long before this relatively new phenomenon becomes a valuable tool in the B2B marketers' toolbox. Alex Blyth peers into a parallel universe to discover the benefits

The ability to offer high value, interactive and targeted content straight to the desktop makes the potential of the webinar as a marketing channel obvious. But how should it best be exploited? Dave Howell reports

Used carefully, blogs can help businesses present a more human face. Mark Tobin outlines the rules of blogging and criteria for the perfect corporate blog, whilst urging those who don't participate to monitor their profile in the blogosphere

Roberto Simi, MD of Moonfish, explains how to make the most of the educational opportunities presented by online seminars – otherwise known as webinars