The Knowledge Bank is an essential, dedicated resource for B2B marketers, focusing on key areas of interest, and designed to provide highly focused content to help marketers to better meet their objectives. Each Knowledge Bank area contains a wealth of highly accessible, practical content; plus case studies demonstrating best practice and strategies for success; recent related features; news; links to other resources, and much more.
Enter a Knowledge Bank that suits you
Branding
Strategies and case studies for development, management and exploitation of an effective business-to-business brand
Customer Insight
How to utilise sophisticated data analytics techniques to deliver a holistic view of your customers and more effective marketing
Data
How to gather, maintain, use and analyse data on business decision makers for effective B2B marketing strategies
Advice, guidance, case studies and much, much more on how to use the number one B2B communications channel effectively
Marketing Automation
Guidance on enhancing effectiveness and increasing ROI through automation of standard marketing tasks and processes
Search
Information on how to best to promote, optimise and measure the effectiveness of your website
Social Media
How to leverage the enormous potential of online communities, digital PR, blogs, forums etc.
Recent Case Studies
Nationwide Media Group, the exhibitions organiser, sees the importance of targeted data and the benefits of email marketing.
Brand Case Study: Berwin Leighton Paisner
Berwin Leighton Paisner called on Design UK to refresh its website to raise its profile as a leading global law firm and the first place to go to find a lawyer.
Recent How Tos
How to refine your digital marketing to enhance response rates
A range of options for how to test your marketing, to maxamise ROI and generate the best possible response.
How to know if social media marketing is for you
Everyone wants to get involved but is social media is not right for everyone. Can you can answer yes to these three questions?
OUR PARTNERS
Data: Infogroup/UK
Infogroup/UK has the newest and most accurate B2B database of over 2.2 million business leads –all verified and available online
Branding and Social Media: Base One
Base One is an integrated agency that conceives, shapes and nurtures B2B brands in a digital age
Email: Concep
Concep is the digital solutions partner for client communications, helping brands build and nurture valuable relationships
Search: Google
Google provides a host of digital marketing services and tools to help brands make the most of the web.
Customer Insight: Blue Sheep
Blue Sheep is an innovative provider of on and offline customer insight products and services.
Marketing Automation: Eloqua
Eloqua is a pioneer in the field of marketing automation and demand
generation technology.
BECOME A KNOWLEDGE BANK SPONSOR
- Are you an innovative brand, considered a thought-leader?
- Can your business offer professional guidance?
If yes then please contact: James Farmer on
+ 44 (0) 20 7438 1375 or james.farmer@b2bm.biz
