B2B direct marketers will get an insight into the rapidly emerging world of variable digital print at a free, dedicated conference stream at the International Direct Marketing Fair (IDMF – February 22-24).

The Digital Print Pavilion is being run by the British Printing Industries Federation (BPIF) in association with event organiser Reed Exhibitions, and sits alongside IDMF's existing seminar streams (see www.idmf.co.uk for more information). The content includes a range of case studies and practical presentations outlining how personalisation techniques can be used to improve response rates.

Darren Whitehead, exhibition director for IDMF, comments, “the effective use of digital print has the potential to increase response, reduce wastage, and improve customer relationships. In doing so, it significantly improves ROI. This year's show will bring it into the mainstream.”

Cicely Brown, director of corporate & external affairs at BPIF, comments, “we are tremendously keen to bring this story to as wide an audience as possible and we are convinced that the Digital Print Pavilion will provide a major boost to this objective.”

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