Debt recovery and credit reporting company Creditsafe has completed its recent rebranding programme as part of an integrated strategy to help ‘democratise' and open up the credit referencing sector so it's not just credit controllers with access to information.

The programme included redevelopment of the company website, inclusion of a search engine in its referencing systems and a marketing and advertising campaign. It was completed in conjunction with London agency Heavenly.

Creditsafe says it is the UK's most chosen business information provider for over 25,000 customers and the rebrand will help cement its position. David Knowles, business development director of Creditsafe says, "The rebrand will see us forcibly challenging other established providers."

John Rhys, managing partner at Heavenly says "It was immediately obvious that the Creditsafe product had many more uses than credit checking alone. Consequently, in helping develop a clear and focussed brand our work has been concentrated on communicating the message that business information can and should be efficiently and profitably employed right across an organisation."

Creditsafe provides business credit information, monitoring and sales and marketing products to over 50,000 companies across Europe. The tag-line, ‘Simply Smarter', that underpins the rebrand is designed to encourage awareness that access to key business information should be made available for more people.