A team of three former Google employees have launched online marketing strategy firm Qubit Digital.

The company aims to help businesses of all sizes use their data efficiently and make the most out of their online opportunities. The team believes businesses are becoming overwhelmed with the amount of data, tools and marketing solutions currently available, and are not using them to their maximum effect.

Graham Cooke, co-founder and MD of Qubit Digital explains the company was set up to help bridge this gap in the market. "We saw a huge opportunity to get closer to customers and really help them improve their profits by fixing the blockages on websites through better understanding of their data."

Collectively the team has over 15 years of experience at Google in marketing, strategy, product & engineering. Qubit Digital analyse data processed by online businesses and create a blueprint for the business to prioritise opportunities.

Cooke says, "Often businesses have all the right pieces to the puzzle; it's just about helping them put together the best strategy in the most efficient way."