The Brit Awards has chosen DediPower to be its official managed hosting partner for this year's awards to engage with its increasingly digital audience.

DediPower says it is boosting the interactive capability of the newly revamped Brit Award website by allowing online voting and full multi-media streaming.

As official partner DediPower is providing data processing and storage facilities required to cope with the site's high visitor numbers and high-quality, video-based content.

DediPower designed the hosting solution to be able to cope with the varying real-time
traffic demands of the website, which can experience up to a million viewers when the live event is broadcast.

The newly revamped Brit Awards website is also showing the Brit Awards archive - 30 years of photos, footage and performances for the first time.

Ged Doherty, chairman of the Brits committee said, "Thanks to DediPower's hosting platform, we now have the bandwidth and capacity to use the site as a 24/7 voting and viewing channel for our international audience; while also unlocking our media vaults and making 30 years of outstanding content available online."

Craig Martin, CEO DediPower Managed Hosting added, "We are delighted to be involved with the Brits - not just because of its high profile leadership role in the British Music Industry, which is a key content driver for many of our web clients; but also for its work with the Brit Trust charity which, through the event, has raised more than £11.2 million supporting young people in music and education."