Citrix Systems is using an integrated advertising campaign to launch its computer virtualisation services.

The world-wide campaign centres on six print and six animated interactive ads titled Launch, Virtualisation, Crush, Mound, Bass and Cheetah. The online adverts mix live action scenes and photography will computer-generated imagery.

The campaign, created by creative production studio Taylor James and Young and Rubicam San Francisco, has been conceived to highlight the strengths and benefits of Citrix Systems remote IT services.