IBM has selected Unica's website marketing tool NetInsight OnDemand which will be used alongside Unica's enterprise marketing suite.

Unica says IBM will be able to better evaluate and act on online behaviour and customer data, increasing qualified lead volume and conversion rates.

Unica NetInsight delivers self-service capabilities built on an open data model that allows IBM's marketers to perform in-depth evaluation of website visitor behaviour.

"After conducting an extensive search of vendors, Unica NetInsight was the solution that best fit our need for a holistic understanding of our online and offline presence in a single interface.

"NetInsight's integration capabilities improved our time-to-productivity and will reduce the level of effort in deploying page tags, as the solution is able to join together with our existing solutions and data," said Stephen Wright, vice president, Enterprise Solutions and Web Enablement at IBM.

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