TFM&A 2008

The Technology for Marketing & Advertising (TFM&A) exhibition, held this week in London, attracted the most high profile visitors yet from the world of marketing, according to exhibitors.

Many attributed the excellent turnout to the belief that more marketers than ever before are placing technology high on their agendas.

More than 200 exhibitors turned out to showcase the latest technologies in CRM, data and digital solutions at the fair which was hosted this year at new, larger venue, Earls Court 2. High profile brands Sage, Adestra and SAS demonstrated their products alongside more niche exhibitors. 

Many exhibitors reported an increase in more senior level marketers compared to previous years. "We're getting a good selection of marketers. We're seeing more senior people and having good, meaningful discussions with them," says David Arrowsmith, marketing director, EMEA at marketing technology company Aprimo. "Marketing is back on the agenda in terms of how people automate it; this is one of the last areas of business not to have had the IT treatment."

Popular seminars included those by Neil Hughston, director at Saatchi & Saatchi and Dan Cobley, director of marketing at Google.

"Once again, we're delighted with TFM&A this year both in terms of the enormous volume of visitors and the balance in show content between data, CRM and digital solutions," says Simon Mills, event director of TFM&A.

TFM&A ran from February 12 to 13. B2B Marketing was at the event to talk to exhibitors and visitors about the experience. Read their comments in the March issue.

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