Three senior marketers from Google, Vodafone Global Enterprise and Salesforce.com have joined the Institute of Direct Marketing's Business to Business Marketing

Richard Robinson

Council, which aims to raise the profile of B2B marketing as a distinct discipline.

Richard Robinson, head of business markets, Google, Deane McIntyre, head of campaigns and online, Vodafone Global Enterprise and Lisa Hutt, EMEA programmes director at Salesforce.com have joined the IDM B2B Council with immediate effect.

Richard Robinson said joining the council was a "natural" choice. "If B2B marketing is to get due recognition, then we need ever more opportunities to share best practice and learn from one another. The IDM is an acknowledged thought leader in this space and its B2B Council the perfect platform from which to advance the discipline."

IDM B2B Marketing Council chair, Debbie Williams, added, "I am delighted that three such prestigious B2B brands have decided to support the IDM B2B Council.

"The Council continues to grow from strength to strength, with initiatives such as the B2B Barometer survey, the annual IDM B2B Marketing Conference, the IDM's B2B Marketing Qualifications, B2B networking evenings and great best practice content."

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