To contribute to any of these features, contact the editor Joel Harrison at joel.harrison@b2bm.biz.

October 08

Digital marketing: Online advertising
What is the future for banner advertising? How is the usage of banner, button and skyscraper ads evolving, and what does this mean for practitioners? Is online advertising set to play a bigger role in the future of B2B marketing, or are they likely to go the way of the pop-up? What innovations are likely to maintain and/or refresh interest in them?

Best practice: CSR
Corporate social responsibility is increasingly becoming a board room agenda, but what does it mean in practice for marketers and what steps must they take to address it properly?

Data Q&A: CRM
Is it possible for a company to adopt a CRM approach to its marketing without implementing expensive and complex technology? What factors should they consider? Responses to be made online at www.b2bm.biz/q-and-a - this question will be posted on the site in September.

Tech review: Marketing planning applications
Four marketing planning applications compared and rated on key criteria. Email the editor to nominate a solution for testing.

Deadline for contributions: September 1

To access the full features list for 2008 click here.

To register for an email update service, providing synopses of upcoming features as they are finalised, email editorial assistant Rachel Seddon.