Awards 2008 shortlist
Category 1 - Best use of advertising
Name: Uni Mitsubishi Pencil Company
Client: Uni Mitsubishi Pencil Company
Agency: Wyatt International
Name: Fractional Campaign
Client: CB Richard Ellis
Agency: M&C Saatchi
Name: You'll Find Us
Client: Thales
Agency: The AGA Group
Category 2 - Best integrated campaign
Name: Judgement Day
Client: Stanley
Agency: McCann Erickson
Name: UK's First Legal FS Brand
Client: Wesleyan Assurance Society
Agency: Promodus
Name: Innervision
Client: Rockwool
Agency: IAS b2b Marketing
Name: Buzz Campaign
Client: Fujitsu Services
Agency: Loewy
Name: IDMF 08 Visitor Campaign
Client: Reed Exhibitions
Agency: Elliott Young/Lorien Unique
Category 3 - Best PR campaign
Name: Jobs for the girls
Client: Rockwool
Agency: IAS b2b Marketing
Name: Creating Consultants
Client: Aircom
Agency: CC Group
Name: Free Range Working
Client: Microsoft
Agency: Weber Shandwick Technology
Name: Dangerous Liaisons
Client: Hay Group
Agency: Man Bites Dog
Name: The Institute of Payroll Professionals
Client: The Institute of Payroll Professionals
Agency: 3 Monkeys Communications
Category 4 - Best live B2B marketing initiative
Name: Sign UK 2008
Client: Robert Horne
Agency: BMB
Name: London's Meet The Buyers
Client: Supply London
Agency: Itineris and Business-to-Business Exhibitions
Name: Endpoint Live Event
Client: Symantec
Agency: Base One
Category 5 - Best use of email
Name: IDMF 08 Visitor Campaign
Client: Reed Exhibitions
Agency: Elliott Young/Lorien Unique
Name: Old Timers Viral
Client: Rackspace
Agency: Base One
Name: Knowledge Centre
Client: Cushman & Wakefield
Agency: Concep
Name: Fact or Fiction?
Client: Elsevier
Agency: Reeves
Category 6 - Best use of search marketing
Name: Newsweaver
Client: Newsweaver
Agency: n/a
Name: Google Adwords
Client: Backup Technology
Agency: n/a
Name: Learn Direct Business
Client: COI
Agency: I-Level
Name: Carbon Care
Client: Dalkia
Agency: Base One
Category 7 - Best use of data
Name: Nortel Tornado
Client: Nortel Networks
Agency: Segmetrix Ltd
Name: The Unfair Advantage
Client: Experian B2B
Agency: April Six
Name: Hosting and Managing Coca Cola's Customer & Prospect Database
Client: Coca Cola
Agency: Serendipity2
Name: IDMF 08 Visitor Campaign
Client: Reed Exhibitions
Agency: Elliott Young/Lorien Unique
Category 8 - Best use of creative
Name: Dance The Lingo
Client: Lingo 24
Agency: Birddog
Name: Uni Mitsubishi Pencil Company
Client: Uni Mitsubishi Pencil Company
Agency: Wyatt International
Name: Challenging Tradition
Client: Polypipe Terrain
Agency: SLG Marketing
Name: Seek The World
Client: Trade Council of Denmark
Agency: Cross-Border Communications
Name: Mouse Has A House
Client: Hewlett Packard
Agency: McCann Erickson Business Communications
Name: Labelexpo Europe 2007
Client: Labelexpo Europe
Agency: Tarsus Group
Category 9 - Best brand campaign
Name: New Model
Client: Innovex
Agency: The AGA Group
Name: Delivering Uptime
Client: Satair
Agency: Cross-Border Communications
Name: There For You
Client: OW Bunker
Agency: Cross-Border Communications
Name: Let's Go To Work
Client: Volkswagen Commercial Vehicles
Agency: RLA Group
Category 10 - Best product launch campaign
Name: Confidex Sustain
Client: Corus Colors
Agency: n/a
Name: Triax Launch
Client: Tensar International
Agency: SLG Marketing
Name: HiPath Open Office Launch
Client: Siemens Enterprise Communications
Agency: Pavilion
Name: Endpoint Creative
Client: Symantec
Agency: Base One
Category 11 - Best lead generation campaign
Name: Gingerbread Men
Client: SLG Marketing
Agency: SLG Marketing
Name: Local Business Recruitment 2008
Client: Barclays
Agency: EHS Brann
Name: Longtail Campaign
Client: Cisco
Agency: Loewy
Name: The Swinton Mystery Tipper
Client: Swinton Taxi Division
Agency: Red C
Category 12 - Best customer relationship initiative
Name: Brammer
Client: Brammer
Agency: Wyatt International
Name: System Heroes
Client: Sun Microsystems
Agency: DNX
Name: Executive Relationship Programme
Client: Fujitsu
Agency: The Marketing Practice
Name: O2 Corporate Council
Client: O2
Agency: Intrepid
Category 13 - Best channel marketing initiative
Name: Endpoint Channel
Client: Symantec
Agency: Base One
Name: Property Investors' Professionals Proposition
Client: RSA
Agency: Intermarketing & Communications
Name: Aspire
Client: Symantec
Agency: The Planet Group
Name: McAfee Rewards
Client: McAfee
Agency: Corporate Innovations
Name: Fantasy Racing
Client: AMD
Agency: Total Marketing Network
Category 14 - Best limited budget campaign
Name: Expenses Benchmark Report
Client: Global Expense Ltd
Agency: Kelso Consulting
Name: Gingerbread Men
Client: SLG Marketing
Agency: SLG Marketing
Name: United Trust Bank
Client: United Trust Bank
Agency: Adams Creative
Name: Dance The Lingo
Client: Lingo 24
Agency: Birddog
Category 15 - Best internal campaign
Name: The Risk
Client: Barclays Bank
Agency: Twist and Shout
Name: Change Of Name
Client: DPD
Name: Millionaire's Club
Client: British Gas Business
Agency: Base One
Name: Project Buddy
Client: American Express
Agency: Bright Light
Name: Let's Talk Books
Client: Elsevier
Agency: Reeves
Category 16 - Best international campaign
Name: 3D Campaign
Client: ACCA
Agency: Hooper Galton
Name: Anything, Anywhere...Fast
Client: TNT
Agency: 438 Communications
Name: East Meets West
Client: TNT
Agency: RCA
Name: Endpoint Campaign
Client: Symantec
Agency: Base One
Category 17 - Best ROI/most commercially successful campaign
Name: Carbon Care
Client: Dalkia
Agency: Base One
Name: Brammer
Client: Brammer
Agency: Wyatt International
Name: Account Based Marketing
Client: Fujitsu Services
Agency: Loewy
Name: Back to Work
Client: HSS
Agency: Gyro International
Category 18 - Marketer of the year
Name: Robin White
Client: Ryder
Name: Chris Harrop
Client: Marshalls
Name: Fabio Torlini
Client: Rackspace
Name: Derek Owen
Client: NEC
Category 19 - Newcomer of the year
Dan Sheridan
IAS B2B Marketing
Alistair Bedford
IAS B2B Marketing
Kim Bowman
American Express
Category 20 - Best new product or service
Name: Yudu Publishing
Client: Yudu Media
Name: Prospect Swetenhams
Client: Prospect Swetenhams
Name: Proctor & Stevenson / Intimis
Client: Proctor & Stevenson / Intimis
Name: Event Elite
Client: Sunergeo
Agency: CC Group
Category 21 - Best PR agency
IAS b2b Marketing
Eulogy
Johnson King
Six Degrees
Axicom
Man Bites Dog
Category 22 - Best marketing communications agency
The Marketing Practice
Base One
IAS b2b Marketing
Loewy
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