The categories
The following categories will be awarded at the B2B Marketing Awards 2008.
Section A: Campaign media and mechanics
1. Best use of advertising in business or professional publications
2. Best integrated campaign
3. Best public relations campaign
4. Best live B2B marketing initiative
5. Best use of search marketing
6. Best use of email
7. Best use of data in B2B marketing
8. Best use of creative in a B2B marketing campaign
Section B: Campaign objectives and audiences
9. Best brand campaign
10. Best product launch campaign
11. Best lead generation campaign
12. Best customer relationship initiative
13. Best channel marketing initiative
14. Best limited budget campaign
15. Best international campaign
16. Best internal campaign
17. Best ROI/most commercially successful campaign
Section C: Companies and practitioners
18. Marketer of the year
19. Newcomer of the year
20. Best new B2B marketing product or service
21. Best PR agency
22. Best marketing communications agency
23. Outstanding contribution to B2B marketing
24. Grand Prix: Campaign of the year
To see the shortlisted entries for each of these categories, please visit our shortlist page.
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Event sponsor
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headline sponsor
category sponsors
