B2B TV

    B2B TV

    B2B Marketing Great Debate
    Produced by Vox Pops International

    B2B Marketing Great Debate - traditional versus digital media
    Description: On September 18 B2B Marketing, in association with Mardev, hosted the 6th B2B Marketing Great Debate - 'Traditional versus digital media.' Here, keynote speakers including Antony Miller, head of media development for the Royal Mail and Lee Chadwick, managing director of CommuniGator, explain their roles at an event that saw a majority vote against the motion that digital media has usurped traditional channels. To view the Web TV production, click here

     

     B2B Marketing Insight report
    Description: James Farmer, publisher of B2B Marketing, interviewed by Guy Phillipson, chairman of the IAB, on the results of B2B Marketing's landmark report into UK business-to-business marketing sector, Insight. Produced by BrightTalk. Date: 23/03/07. To read more about this report, and download the Executive Summary, click here.

     

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