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The Best B2B Brand of 2007 - The final nominations
Who is the top business brand of 2007? That's what B2B Marketing and The Brand Union set out to find out through the annual Best B2B Brand initiative, aimed at increasing understanding and awareness of brand issues amongst marketers working for business brands.
Readers of B2B Marketing were invited to nominate the brand which they believe has stood out during the last 12 months. The reader who nominates the brand that is ultimately recognised as the Best B2B Brand will win the latest iPod Nano.
The editor of B2B Marketing, Joel Harrison, also put forward his nominations for the competition which were combined with the readers' votes to compile a final list of the following nominees:
- 02
- Abbey
- Adobe
- Cisco
- Deloitte
- Ecourier
- Financial Times
- Iiyama
- Land Securities
- London Stock Exchange
- Quark
- Rackspace
- SilverJet
- Symantec
- The Carbon Trust
- Viking Direct
- WebEx
- Xerox
We're keen to get your feedback on these - have we chosen the right brands? If not, why not? Please tell us. If there are any glaring omissions, unfortunately it is now too late to nominate them but why not bear them in mind for next year's competition?
If you would like to find out more about the brands nominated by the editor and his reasoning behind each, please click here for more detailed explanations. You can also find more information about the readers' choices by turning to page 22 of the January issue of B2B Marketing magazine. (Don't receive the magazine? Click here to subscribe).
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Previous winners of the competition have been Hitachi (as pictured, left), Bank of Scotland Corporate and Tenon - please follow the links for more information.
For more about this competition, including terms & conditions and details on the judging process, click here.
