B2B Marketing Blog
February 2007 Archives

The Sorry State of B2B Websites

February 24, 2007 2:43 PM | By Richard Bush
Over the last 18 months Base One Interactive have carried out over 50 Evaluator assessments of B2B websites for B2B Marketing Magazine. The sample has covered most of the key sectors within B2B equipment and services and includes both SME and Corporate businesses and it provides a useful snapshot of the state of B2B websites in the UK. Evaluator results in a score out of 100 having considered what we believe to be the critical success factors. By succesful I mean - how effective is it in driving visitors down the purchase funnel. Looking at the results across all evaluations...
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The Value of Values

February 23, 2007 9:03 PM | By Richard Bush
We're currently working on two new B2B brands. One is a well backed start up and the other the result of an MBO of the division of a bank. Part of the process is to define the brand values and this can sometimes be an arduous process. In these cases however it has been a (relatively) straight forward exercise and that has given me confidence for the future success of both brands. Why has it been so stright forward? It's all about the management having a clear sense of what it is that makes the business what it is -...
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