B2B Marketing Blog
April 2007 Archives

Consultants and pitches

April 9, 2007 1:24 PM | By Richard Bush
Over the last 12 months, as you would expect, we've been involved in a number of pitches and as part of our annual planning process I tend to sit down and review them all - Why did we win? Why did we lose? Which ones do we wish we had won? Which ones do we wish we'd lost? What did we learn from each? Which ones were a pleasant experience? How could we have done better? This year I've noticed a worrying trend which I believe is damaging to the already fragile pitch process - the consultant. I'm not talking...
1 comments | Full story
« March 2007 | Main Index | Archives | May 2007 »