B2B Marketing Blog
May 2007 Archives

The Meta Description Tag - your FREE ad!

May 30, 2007 10:59 AM | By Lisa Ditlefsen
What is a Meta Description tag? First of all if you are not familiar with SEO terms you might not know what exactly the meta description tag is. This tag is programmed in the coding of your website and won’t actuallyshow in the website content, but it will be displayed under the title tag in the SERPs where it describes what the page is about. Example of a meta description tag: Why the meta description tag is so important The meta description tag tends to get overlooked in the effort of Search Engine Optimisation. As the meta description doesn’t directly...
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Engaging and outstanding creative?

May 27, 2007 5:08 PM | By Richard Bush
David Thomas (Base One Creative Director) and I were presenting the "How to produce engaging and outstanding creative" session on the IDM B2B Diploma course this week and it served to highlight the reality gap between the type of creative most marketers run with and the type of creative they think they should run with. We asked the 20 or so students to score the quality of their own creative from 1 to 10, 10 being engaging and outstanding. The results - only 5 scored themselves higher than 5/10, there were 7 scoring themselves exactly 5/10 and the remainder less...
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Do we need our own language?

May 16, 2007 10:10 PM | By Richard Bush
Whilst watching a series of ads on Channel 4 last night it dawned on me why we often, as B2B Marketers, struggle to convince others that branding and marketing is crucial for a succesful business. It's because we use the same words as people use to describe the work of our B2C cousins. When we say advertising our management colleagues envisage what they see on the TV or in the press. Direct Mail and they think of the irritating approaches from MBNA et al. Telemarketing and the remember intrusive, poorly executed calls from mobile phone operators. Branding and they picture...
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