B2B Marketing Blog
January 2008 Archives

Facing up to the downturn - what does it mean for B2B?

January 27, 2008 4:32 PM | By Joel Harrison
The last week has been a hairy old time for the global stock markets, and as ever it caused a shudder of unease amongst the UK business community. News of the impact of the credit crunch on the global finance industry has been widely reported, as has the reigning-in of spend on the high-street, with consumers apparently tightening their belts. But what is less certain at this point is the impact on everything inbetween: in other words, the B2B economy. To my knowledge, there is no research available on the correlation between business spend and consumer spend, and the impact...
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How do Search Engines work?

January 14, 2008 10:21 AM | By Lisa Ditlefsen
The search engines work as a gigantic indexing system for the World Wide Web. Just as a database in a library indexes and stores all its books, the search engines store most of the world’s websites. Each search engine run automated programs often called “bots” or “spiders” that use the hyperlink between web pages to “crawl” and then index the pages within their massive database. It’s estimated that there are around 20 billion web pages in the World Wide Web, and that the search engines have crawled around 8-10 billion of them. When someone searches for a keyword/phrase the search...
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Where are you going to spend your money this year?

January 10, 2008 12:09 PM | By James Farmer
We’ve just started 2008, so what does it have instore for the earnest marketer? What channels will the market be investing in and what will suffer. I’m going to have a quick stab at a couple of forecasts… prepare yourself to be shouted down Farmer!   Up to this point, email marketing has never been utilised so much as an immediate and cost effective tool in lead generation and direct sales. However, I see the worm turning in 08. Not that all email marketing will end, or should, but with everybody on the bandwagon, email is becoming swamped! Marketing emails...
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