The Direct Marketing Association (DMA) gets a lot of flack from press and practitioners, some of it justified, some of it not. Until now, B2B Marketing has remained generally supportive of the association, recognising that it generally does a good job, often in difficult circumstances and with limited resources. However, recent revelations have called into question my personal attitude towards the DMA, with particular regard to its support for the B2B sector.As reported in the news section of this edition, the DMA has scrapped its Business List Audit (BLA) data quality initiative, and has effectively mothballed its response to the...