B2B Marketing Blog
March 2008 Archives

Shame on you Brother

March 13, 2008 10:56 PM | By Richard Bush
I've been feeling very good about B2B Marketing recently. Not the magazine, or the website (though they are both fantastic) but the genre. Until today that is. Rushing down the stairs to the tube at Waterloo station I was struck by a monstrosity of a poster ad for Brother printers. It felt like a throw back to the 1990s. Shame on you Brother, and your agency. I know it's just an poster campaign and I should be recognising what is a great bit of media buying, but I'm willing to bet that I and perhaps a few other of you...
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Having words

March 7, 2008 4:10 PM | By Lucy Reiter
I recently sent my boyfriend to Tesco to buy some sugar. Twenty minutes later, the phone rang. A bemused voice, verging on panic, said, “There’s 257 different types of sugar in front of me. Which one shall I buy, which one, which one?” Two hours later, he returned home with four different bags of sugar, all of varying shades, three of which are destined to go mouldy in my cupboard. I feel pretty much the same about the amount of words that we are bombarded with. Every single day, columns and columns of news, features, information, advice, analysis, commentary, profiles...
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Can I speak to the person who deals with

March 7, 2008 1:45 PM | By James Farmer
I generally respond well to telemarketing but I cannot stand getting cold calls from businesses, who’s opening line is “Can I speak to the person who deals with [office stationary, or, recruitment, or, couriers etc]”. I’ve just had another one this morning, which has led me to write this Blog.   Lets get this straight, I pick up the phone and it turns out the sales person calling does not even know who they have called, then presume to ask me to put them in touch with the correct person, in my company, so they can sell to them. I am...
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Marketing press releases: Change the record!

March 3, 2008 5:26 PM | By Claire Weekes
If I had a pound for every time I’d encountered any of the following words or phrases in a press release, I’d be well on my way buying my own place in London by now. ‘Dynamic’, ‘exciting’, ‘groundbreaking’, ‘maximising’, ‘market leader’ - and my all time favourite… ‘innovative’. According to the dictionary, being innovative is about “producing something like nothing done or experienced or created before”. Which I find kind of ironic given that the word seems to crop up in just about every other press release I get sent.  It’s like whoever is writing a release just plonks the...
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