B2B Marketing Blog
April 2008 Archives

Social media is here... almost

April 30, 2008 10:21 AM | By Joel Harrison
When the IDM asked me to chair a debate at their annual B2B conference, essentially asking whether social media could be bigger than PPC in B2B, I was initially a bit sceptical. These are two very different marketing techniques and disciplines, each operating in different ways – and more significantly whilst one is a current reality, the other is definitely only in its infancy. Frankly I wondered whether the debate was even valid – they just seemed too different. How wrong I was, and this was mostly down to the panel (Fabio Torlini, Rob Pierre, Richard Bush and Chris Warwick)...
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Sorry if I didn't call you back!

April 24, 2008 3:00 PM | By Edward Weatherall
Recently I had a sales person calling me non-stop, leaving messages everywhere, and all I could think was - I’m too busy to get back to him and wish he wouldn’t waste my time with all these messages, then I left another voicemail for someone I was chasing up. So my Eureka moment came. In the last two weeks I have been calling people back just to let them know I am not looking at X service and am very happy with my current suppliers. The result – I don’t have ten email messages and lots of voicemails waiting for...
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The IDM B2B Marketing conference - worth a day out of the office?

April 14, 2008 3:44 PM | By James Farmer
I had hoped to write a few words about the IDM B2B Marketing Conference 2008 the day after the event [8 April 2008]. However, my hangover did not permit it – post event drinks are a must! Now it is Monday, I am feeling fresh and ready to share my thoughts…   We are big fans of the IDM. Over the past few years, they have made a great effort to cater for the needs of the B2B marketer. Not only do they run specific B2B marketing courses, but they also run this quality annual B2B Marketing conference.   It...
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This year's B2B buzz words?

April 2, 2008 4:46 PM | By Claire Weekes
What is the B2B buzz word or phrase of 2008? The other day, I read that just as Web 2.0 was the hot topic of 2007, this will be the year of Web TV. True – lots of business brands are latching on to the medium – Deloitte, HP and Tenon all immediately spring to mind – but it got me thinking about what else might end up emerging as the B2B ‘toy’ of choice for 2008.   Now I’m not a marketing expert so I don’t know the answer – but I am a journalist so I’m interested to...
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