B2B Marketing Blog
May 2008 Archives

Universal Search - Shaking up the Search Engine Results Pages

May 28, 2008 12:42 PM | By Lisa Ditlefsen
In May last year Google made the biggest change yet to its search results by introducing “Universal Search” to its organic search engines results pages. MSN followed suit in July 2007, as did Yahoo in October with their version of Universal Search (also known as blended search). So one year later, what impact has this made on the user experience, PPC advertisers, and those who are trying to climb the organic listing ladder? And maybe more importantly, what opportunities might Universal Search hold for the B2B sector? What is Universal Search?Universal Search is a term coined by Google to describe...
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Sales people know better than marketers - about marketing!?

May 21, 2008 10:14 AM | By James Farmer
Can it be true what the title beholds? Do sales people really know more than marketers about marketing? Well, obviously I don’t think so, but I met a couple of regional sales reps yesterday, on the Piccadilly Line, that truly did.   I guess the most frightening admission was that I approached two strangers on the tube and started talking to them. Yes, I must have looked like a lunatic. I felt like one.   In short, I was on the Piccadilly Line, late morning, on my way to a client meeting. During one unscheduled stop [in a tunnel], I...
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Is the future of B2B marketing science fiction or science fact?

May 21, 2008 10:00 AM | By Paul Cash
The recent death of Sir Arthur C Clarke gives us good reason to look forward in time.    Clarke was one of the first to identify Y2K as a potential problem, but some of his guesses were even closer to the mark. In 1945, he suggested a geostationary comms network of satellites; in 1963/4, it happened. In 1972, he mooted Spaceguard, designed to protect Earth against asteroid collisions; in 1992, NASA launched Project Spaceguard to do exactly that.    As computer scientist Alan Kay said a few years ago, “The best way to predict the future is to invent it”....
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