B2B Marketing Blog
June 2008 Archives

Q&A: Global data

June 17, 2008 11:50 AM | By Joel Harrison
What are the best sources of data for marketing outside the UK? What factors should be considered when purchasing this kind of data?...
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The most successful projects, had IT and Marketing onboard from the beginning.

June 11, 2008 6:14 PM | By Edward Weatherall
  When I started Concep 5 years ago we decided to target Marketing Directors within B2B, if we ever heard the words “IT Director” it would send shivers down our spines and a common question to us would be: “Can we avoid IT?”.   Is this still the case?   Like Marketing Directors, historically IT Directors and CIOs were not strategic roles within the corporate structure and neither were involved in developing the organizations business strategy.  However, it does seem that this is where both their roles are heading as they strive for their seats on the board.   One...
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Differentiation can be good, but context is everything!

June 9, 2008 4:52 PM | By Scot McKee
So there I was attempting to enjoy a cappuccinolattemoccacoffee at the Landmark in Marylebone. I say ‘attempting’ because the ordering process was a little arduous and left me somewhat flustered. The Landmark is a great venue for off-site casual business meetings and the breakfast and mezzanine areas were being used extensively for exactly that purpose when I arrived to meet clients. The waitress arrived promptly and I asked for coffee. Not unreasonable, surely? I’m in business. I’m having a business meeting with other business people to talk about business things in a businesslike manner so I’d like some business coffee....
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Welcome, T5

June 9, 2008 4:23 PM | By Paul Cash
A fine addition to the list of great British Ideas that didn’t quite work on day one, which currently includes the Millennium Bridge, the River of Fire and the Princess Diana fountain. Not to mention Portsmouth’s Spinnaker Tower, which opened five years late and promptly celebrated by trapping the project manager 100 feet up for an hour.   Back in 2007, a press release stated that the ‘highly sophisticated T5 baggage system had been designed for performance and reliability… there would be minimal queuing at every stage’. Which turned out to be quite an overclaim.   B2C, of course, is...
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Is The Apprentice killing marketing?

June 3, 2008 4:47 PM | By Joel Harrison
BBC TV’s The Apprentice is a rare thing – an example of broadcasting that not only entertains, but also educates and promotes the world of business to the wider UK population. Not only that, but it does so very, very well – it’s hugely popular across all demographics. It has what in the music industry they call ‘cross-over appeal’.For example, I recently had a long conversation about it with my girlfriend’s sister, who is a big fan, but as a university undergraduate has a lifestyle and interests that are very different to mine. The Apprentice, however, is something we could...
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