BBC TV’s The Apprentice is a rare thing – an example of broadcasting that not only entertains, but also educates and promotes the world of business to the wider UK population. Not only that, but it does so very, very well – it’s hugely popular across all demographics. It has what in the music industry they call ‘cross-over appeal’.For example, I recently had a long conversation about it with my girlfriend’s sister, who is a big fan, but as a university undergraduate has a lifestyle and interests that are very different to mine. The Apprentice, however, is something we could...