B2B Marketing Blog
August 2008 Archives

"Do you know who we are?"

August 26, 2008 4:25 PM | By Scot McKee
"Do you know who we are?” he said, as if I was a complete idiot. No actually, we’ve spent the last six months trying to arrange this meeting because you’re so important we needed MI5 security clearance to leave a message on your voicemail…Yes, we ‘know who you are’.But as I sat listening to a very (self) important marketing director waxing lyrical about his importance, it became clear that, ironically, he had no idea who he was. Certainly not at a corporate brand level. At the micro, ‘What am I doing for lunch today?’ level, this guy was focused. But...
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The Economist: B2B or not B2B, that is the question

August 20, 2008 4:51 PM | By Joel Harrison
It’s with much mirth that I read the story in today’s Marketing that The Economist’s sales have risen on the back of the credit crunch. Apparently readers are flocking to the magazine because of its unrivaled insight into business issues and therefore perspective on the current situation. So what’s funny about that? Well nothing… except that according to Jacqui Kean, brand marketing director at the Economist (when I interviewed her last year) The Economist is “not a B2B brand.”Business issues, she claimed, are only “part of our content, but so is politics, current affairs, and we also write about science,...
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Does working in B2B mean our work and social life are one?

August 7, 2008 3:30 PM | By Edward Weatherall
Although no one seems to be hanging out with clients or suppliers on the weekends (they are getting direct mail), a lot seem to have shared their profile on Facebook or joined communities with people they are dealing with on a professional level. They say it is because they are trying to develop a relationship, but does this mean you should have become “friends” online? Someone who is very sociable can easily meet people in their professional and personal lives, but are they the same person in both? Whatever I get up to on the weekend should have no effect...
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News that IDMF has been acquired and almost certainly closed down by UBM poses question marks over the future of trade fairs in the procurement process for marketing products and services. For almost two decades, IDMF was the main event in the marketing exhibition calender, and even though it had shrunk in recent years, its absence will leave a void. Does its demise mean that trade shows are no longer play a significant role in the procurement of marketing products and services? Has the Internet rendered them redundant? Or do marketers still relish the opportunity for face-to-face contact with prospective...
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