B2B Marketing Blog
November 2008 Archives

Who'd be a marketer in 2009?

November 24, 2008 9:10 AM | By James Farmer
What on earth is the future for marketers in the upcoming year? With budgets being cut, resulting in dumb-down beans on toast emails; jacket potato newsletters; and strategic vegetable soup ... and for a country with more Michelin Stars than the French it could be a culinary disaster!   But will it be all that bad? Have the hard hitting headlines of our day-in day-out mixed-messaging "Armageddon" crying general media got it wrong – “Inflation rising - Armageddon”; “Inflation falling – Armageddon”? Well, I fear, between the lines of the self-flagellating press, we must live up to the reality; next...
2 comments | Full story

Debate: Should 'green marketing' be a priority during a recession?

November 19, 2008 5:27 PM | By Joel Harrison
Are business customers interested in the green credentials of a product or service in the current economic climate?...
7 comments | Full story

Q&A: Should 'green marketing' be a priority during a recession?

November 19, 2008 5:27 PM | By Joel Harrison
Are business customers interested in the green credentials of a product or service in the current economic climate?...
5 comments | Full story

Lines of communication

November 12, 2008 12:38 PM | By Scot McKee
I had a conversation with a sage and wizened marketing impresario recently and he asked (out of politeness, rather than because it really made any material difference to him) how the business was progressing. He was obviously aware that we had moved our offices into central London and I explained that such a move couldn’t not affect staff.Birddog hadn’t experienced a mass walk-out or anything – the opposite was actually the case. We expected and planned for those who didn’t want to move to London, but actually, they all came. I was very encouraged. But we’ve been in town for...
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B2B Marketing Awards - standing up to be counted

November 7, 2008 6:12 PM | By Joel Harrison
We held the fourth B2B Marketing Awards last night (Thursday November 6th) and I’m sat here nursing the end of a hangover feeling a mixture of pride and relief. Pride at both the fantastic job done by our internal team, and our agency, to make the event happen, and at the industry generally for embracing the event so whole-heartedly, and helping us make it the show-piece event in the B2B calendar. Relief that it seemed to off pretty much without a hitch.Awards are obviously great for media owners for many reasons, but the strength of these awards does more than...
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