B2B Marketing Blog
December 2008 Archives

Data Q&A: Niche data

December 24, 2008 2:42 PM | By Joel Harrison
How valuable are niche or specialist B2B data files, in comparison with generic ‘universe’ files from the big data houses? How are they different, when should marketers use them and what factors should they consider? ...
3 comments | Full story

Stargazing: are we more creative when times are tough?

December 18, 2008 6:13 PM | By Richard Lloyd
Having worked through two recessions and the Thatcher years my music collection is telling me that a full-blown recession is yet to happen. But is it really coming? Perhaps if the Smiths do really reform and play live next year, as rumour goes, then we’ll know for sure that it’s really hit?One thing I do think is that next year is going to be all about extremes. Things are going to get a hell of a lot worse or a hell of a lot better and it will all be down in the end to our mood and the steps...
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Demand generation: cometh the hour, cometh the technology?

December 11, 2008 8:48 AM | By Joel Harrison
I was very interested in the discussion surrounding my recent post Demand Generation – out of the blue. Those who responded were split between agreeing with me that demand generation is something new and exciting, and those who believed it’s something that good marketers have been doing for two decades, only they called it something else. I would certainly defer to Tim Hazlehurst’s judgement on this!...
3 comments | Full story

Data Q&A: Segementation

December 9, 2008 9:17 AM | By Joel Harrison
What techniques can B2B brands use to unlock the potential of their client-base? Can this work be conducted inhouse using specialist tools or is it best left to external experts?...
6 comments | Full story

Social media boom and bust?

December 1, 2008 11:28 AM | By Joel Harrison
The subject of boom and bust has been high on the agenda recently as we come to terms with the fact that – like it or not – even in the 21st Century we’re still at the mercy of fundamental economic cycles....
1 comments | Full story
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