B2B Marketing Blog
February 2009 Archives

Brand identity - a subjective task?

February 23, 2009 9:48 AM | By Richard Bush
Just read a blog on a US marketing blog talking about designing a brand identity system and it worried me a bit. It seemed to be saying that the most important thing was appeal and fitting in with your audiences’ expectations. (http://www.interimmarketing.info/designing-a-brand-identity/ )...
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Am I sexist to love the Virgin Atlantic ad?

February 7, 2009 11:07 AM | By Joel Harrison
I have a confession to make. It’s a hard thing for an enlightened 21st century man to admit, but I have to come to terms with the fact that it’s true. My confession is this: I absolutely love the new Virgin Atlantic TV ad. You know the one – it is set at Heathrow in the 80s, referencing the airline’s recent 25th anniversary.A proto yuppie city-boy gets out of a taxi to catch a flight, and then promptly drops his brick-like mobile phone as the gorgeous Virgin stewardesses strut catwalk-style through the terminal, causing havoc amongst the feckless tourists and...
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Data Q&A: Buying strategies

February 2, 2009 10:37 AM | By Joel Harrison
What factors should B2B marketers consider when seeking to buy data for business marketing campaigns? Should cost per order be the primary concern?...
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