U-shaped long flat bottom gets its confidence

U-shaped long flat bottom gets its confidence

July 22, 2009 11:27 AM | By Richard Lloyd

I’m in the mood for dancing. Yes the Nolan Sisters are back and my U-shaped recession prediction with a long flat bottom (well sort of prediction) wasn’t far wrong.

However, using the replacement of an anticipated, but sadly lacking Smiths reunion, with a coming together of the sibling kind isn’t probably the most accurate way to proclaim that maybe the worst is over. But, like The Nolans, B2B marketing is looking like it’s got its confidence back.

How is it for you? What are you finding? More than seven months ago I posed the question: are we more creative when times are tough? Looking back more than half way through the year isn’t a bad time to reflect and then look forward.

Are you finding, like me, that confidence is returning? Just look at the B2B Marketing Awards with its highest ever number of entries. Perhaps this is another sign that we’re all the more creative and hungry for success when times are tough? You can certainly get the most bang for your advertising and marketing dollar during a recession.

So, with 68 per cent of business owners looking to act on the rise in confidence, how say we B2B marketers? One thing for sure – let’s keep creative and hungry for business.

N.B. if the upturn continues perhaps the long flat bottom of a recession wasn’t so accurate after all?