B2B Marketing Blog
August 2009 Archives

Anonymity and social media: who the hell are you anyway?

August 28, 2009 10:06 AM | By John Bottom
You can't run – but you can hide.The old maxim seems to have been reversed for social media, and it raises some big issues for those of us involved in making the web work in B2B marketing.What I mean is that when an individual contributes to the online content pool, that information is released to the mercy of others. You can't run away from it: once you've posted, it's out there and there's nothing you can do to get it back. This can work for you or against you: ask Domino's Pizza.But for me, the interesting point right now is...
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Data Q&A: Blended data

August 19, 2009 5:41 PM | By Meg de Jong
Is blended data (including records based on consumer preferences and purchases) always better for B2B purposes than non-blended? When should and shouldn’t blended data be used?...
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Accountants should not hire Creatives, Would you hire a full time Plumber?

August 18, 2009 5:07 PM | By Edward Weatherall
Occasionally someone reports a problem with the office loo. I grab my Fisher Price tools and wiggle a few nuts and washers, call in other directors to look at the problem and give their opinion, maybe even get someone to Google it. The time these clever people at Concep spend trying to solve the problem costs the company more in time and salary than if I had picked up the phone and called my brother in law, a plumber.  George would have charged me by the hour, fixed it and then left but I would never consider bringing him on...
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Towering brand inferno for Willis

August 13, 2009 9:37 AM | By Joel Harrison
If you’re a brand looking for real longevity and to become part of the local landscape, then there’s no better way of achieving this than to buy the naming rights for a building. It’s hardly a new trick – perhaps the best known example in Britain is the NatWest tower in the City of London, which was all the rage back in the 80s (before they realised it was too small). More recently, Arsenal FC helped finance their new home by selling the rights to a certain middle-eastern airline – resulting in the Emirates Stadium. However, if you think this...
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Online video - no longer a 'nice-to-have'?

August 4, 2009 6:47 PM | By Joel Harrison
Video used to be a nice-to-have for websites, with the cost of production generally precluding all but the biggest B2B brands from getting involved. But with changes in how search engines view and rate traffic, online video is becoming an increasingly important weapon for brands seeking to maximise the visibility of their websites, engage with visitors and ultimately convert leads into sales. The exclusive below, from our recent half day seminar on search engine marketing, covers this issue in detail, including interviews with presenters from Google, Salesforce.com and Base One Group....
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