B2B Marketing Blog
January 2010 Archives

Content marketing – a balance between creation and promotion

January 29, 2010 2:06 PM | By Guest Blogger
Guest blogger Chris Bagnall, managing director for DWA, questions whether there is the right share on the time, effort and budget spent creating content versus promoting it What content can doThe Internet has fundamentally changed the traditional B2B sales and marketing process. Prospective customers for a huge percentage of products and services can access a wide range of information to aid their purchasing decisions often without learning about a company through direct dialogue. The amount of content available online to aid decisions is vast but is it necessarily in the right format to be consumed by your audience and can...
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I'll tell you want I want, what I really really want

January 27, 2010 2:24 PM | By Francesca Brosan
At the beginning of the 'recession' I was interviewed by Radio 4's World This Weekend about what we wanted the Chancellor to do in his first recession budget.  I said nothing.  I don't mean that I didn't say anything, I mean that I said could he please leave us alone.  Instead they increased NI to a laughable amount which penalises anyone like us who wants to hire people and put up taxes for high earners (great, thanks for that).  Have just asked local MP (Jonathan Djanogly, Conservative) what they will be doing for business if we all vote for them....
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I've started to look at things differently, but I am still a man

January 25, 2010 5:13 PM | By Edward Weatherall
In the next few weeks I become a Dad. So, over the last few months I have spent a lot of time reading about what my wife can and can’t eat or drink, buggies that cost the same as a car, sleeping routines, leaving your baby in the garden with the foxes and a lot more – what did people do before the internet? You may think that, true to form, I am now going to go on a rant about something -  paternity and maternity leave as a business owner, perhaps? But no, I actually want to share with...
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B2B Marketing Awards: are we recognising the right stuff?

January 18, 2010 5:43 PM | By Joel Harrison
What do you want to see recognised in the B2B Marketing Awards 2010? It seems bizarre that I should even ask that question bearing in mind the 2009 event only took place in November, and the winners are still staring goey-eyed at their nice shiny trophies. But believe it or not, we started the planning process last week, and a key part of this is to make sure we’re rewarding and recognising the right things!The categories that we offer have evolved a little since we launched in 2004 – here’s the list of those that were offered last year.Section A:...
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Can businesses monetise social networks in 2010?

January 12, 2010 4:19 PM | By Guest Blogger
Guest blog by Liane Dietrich, managing director of LinkShare Social networks have been much enthused and debated since their inception. Some of us wonder what we ever did without them, others will never understand what grown people might see in sharing their daily exploits with their ‘network’. However one thing is for sure, nearly every Online Marketing Manager is no doubt still asking themselves the question “how can we make money out of them?”. Whilst the pure user side of social networks is straight forward, those trying to monetise them face a number of obstacles as they try to strike a balance...
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Anytime, anyplace, anywhere - even half way up a French Alp

January 12, 2010 4:11 PM | By Richard Robinson
It’s now back to reality after a fantastic Christmas and New Year break, the latter part of which was spent with friends skiing in the French Alps.  Don’t worry, the irony of returning to the UK in the midst of the most extensive snow fall for decades was not lost on me! That said the skiing was great and the company excellent. I went with a group of friends, a couple of whom are business owners. One of whom had organised the accommodation (yes all sourced and booked online), and very nice it was too, but knowing him as I do,...
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Data Q&A: Using 'personas' or 'profiles'

January 5, 2010 4:55 PM | By Joel Harrison
What are ‘personas' or 'profiles' and how are they useful in better database marketing? What factors should marketers consider when seeking to develop and use them? ...
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