B2B Marketing Blog

B2B Marketing Awards: are we recognising the right stuff?

January 18, 2010 5:43 PM | By Joel Harrison
What do you want to see recognised in the B2B Marketing Awards 2010? It seems bizarre that I should even ask that question bearing in mind the 2009 event only took place in November, and the winners are still staring goey-eyed at their nice shiny trophies. But believe it or not, we started the planning process last week, and a key part of this is to make sure we’re rewarding and recognising the right things!

The categories that we offer have evolved a little since we launched in 2004 – here’s the list of those that were offered last year.

Section A: Campaign media and mechanics
1. Best integrated campaign
2. Best use of direct mail
3. Best use of email
4. Best use of search marketing
5. Best public relations campaign
6. Best live initiative
7. Best use of data
8. Best use of creative

Section B: Campaign objectives and audiences
9. Best brand campaign
10. Best product launch campaign
11. Best lead generation campaign
12. Best lead nurturing initiative
13. Best customer relationship initiative
14. Best channel marketing initiative
15. Best limited budget campaign
16. Best internal campaign
17. Best international campaign
18. Most commercially successful campaign

Section C: Companies and practitioner
19. Marketer of the year
20. Best PR agency
21. Best marketing communications agency
22. Grand Prix: Campaign of the year

The obvious gap here is social media, and don’t worry, we’ll certainly be plugging this one for 2010. But what else are we missing? And what here is superfluous? What should we ditch? All views are most welcome. There is some capacity to increase the number of trophies on offer, although we don’t want to extend things too much and risk boring our guests – it’s vital that the awards is a celebration first and foremost.

Any other feedback about the B2B Marketing Awards is also welcome – what did you think of the ceremony, or the marketing? Anything that helps us improve the product would be extremely useful. Thanks in advance.

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1 Comments

Olivia Kehoe said:

Sometimes when we enter awards we wonder whether it’s possible to compare apples and oranges – for example, a campaign for financial services with one for a manufacturer of scientific equipment. This is particularly prevalent for us as an agency focussed on technical and scientific clients. We realise that B2BM has taken the route of not basing awards on particular sectors, but perhaps it would be possible to include a category such as ‘best industrial campaign’. Also, maybe could you consider expanding the ‘best product launch’ category to ‘best product or service launch’.

February 1, 2010 10:16 AM

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