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What Women Want

March 8, 2010 3:38 PM | By Francesca Brosan
International Women’s Day today.  Where to start?  Anyone who's been watching Mad Men knows women in our industry have come a long way (as Peggy Olson is learning).  When I trained the mantra of (male) creatives was 'The consumer is not an idiot.  She is your wife."  It was meant to be complimentary but seems, in retrospect, somewhat insulting.   Despite that only 1 in 4 FTSE board directors are female, which is leading the Government to talk about legislation to force big business to hire more women.  But I wonder if the problem is not so much that there is...
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I'll tell you want I want, what I really really want

January 27, 2010 2:24 PM | By Francesca Brosan
At the beginning of the 'recession' I was interviewed by Radio 4's World This Weekend about what we wanted the Chancellor to do in his first recession budget.  I said nothing.  I don't mean that I didn't say anything, I mean that I said could he please leave us alone.  Instead they increased NI to a laughable amount which penalises anyone like us who wants to hire people and put up taxes for high earners (great, thanks for that).  Have just asked local MP (Jonathan Djanogly, Conservative) what they will be doing for business if we all vote for them....
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B2B marketing: Don't forget it's a privilege!

December 21, 2009 9:48 AM | By Guest Blogger
By guest blogger Tim Hazelhurst, non-executive chairman, IAS b2b Marketing    As we enter the festivity period and we worry whether our post will be delivered or if we can fly for our Christmas break with BA. And the national debt and forthcoming cuts in the quality of our life weigh heavily on our shoulders And it would be easy to pessimistic about everything, consider this.......... A few days ago I came down to London to attend a CIM conference and the annual B2B Marketing/ABBA Christmas bash. I also took the opportunity to pop in on my youngest daughter Sophie who is working in...
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2010: What are your marketing New Year's resolutions?

December 3, 2009 1:20 PM | By Guest Blogger
By Anna Goldie, online editor The time of year is upon us when some of us start thinking about our New Year’s resolutions and I want to hear about yours. No, I don’t want to hear about you resolving not to clean your finger nails with your pen lid anymore or finally admitting that you are more than a social smoker. I want to hear about the resolutions that are really important in 2010— the ones about the world of B2B marketing. Maybe you have learnt a valuable lesson in 2009 that you are determined to put into practice in...
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Have a merry merry ....

October 20, 2009 11:55 AM | By Edward Weatherall
I actually wrote this blog last year but was persuaded by my business partner, to just leave it. Now we are having exactly the same conversations, internally as well as with clients and I cannot be silenced anymore.   What is wrong with Happy Christmas?   My business partner says, “No, it’s Season’s Greetings, we don’t want to offend anyone.”   Who are we going to offend?   So the question is - would anyone be offended if a company card said “Have a Merry Christmas”? We are wishing good will to all. Every shop we walk past from as...
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B2B – more relevant but less sexy?

September 28, 2009 2:14 PM | By Francesca Brosan
Before starting to write this blog I took a bit of advice, from two of the girls (Ladies?Women? - why don't we have such good collective nouns for more than one woman? Guys and chaps are so much better) who constitute The Travelling Geeks (see www.tg2009.com for more details of their recent visit to the UK) - Susan Bratton and Renee Bloggett (I promise that really is her name). Both said the same thing. Be yourself. Be transparent (I think that means don't try to slip in stuff about how brilliant I am or my company is). Find a 'voice'....
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Accountants should not hire Creatives, Would you hire a full time Plumber?

August 18, 2009 5:07 PM | By Edward Weatherall
Occasionally someone reports a problem with the office loo. I grab my Fisher Price tools and wiggle a few nuts and washers, call in other directors to look at the problem and give their opinion, maybe even get someone to Google it. The time these clever people at Concep spend trying to solve the problem costs the company more in time and salary than if I had picked up the phone and called my brother in law, a plumber.  George would have charged me by the hour, fixed it and then left but I would never consider bringing him on...
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You can't beat getting up close and personal with clients

July 8, 2009 10:24 AM | By Scot McKee
Corporate hospitality. Is it going to flourish as companies try to secure the loyalty of their clients in the face of difficult economic conditions, or is it going to die as budgets are cut and redirected to the tried, tested and instantly measurable? I’ve never really been big on corporate hospitality. I don’t have the slightest idea how cricket works. I have a similar problem with the ‘Corporate Golf Days’. So either I’m not personable enough to be invited on corporate hospitality days or I avoid them because they get in the way of getting on with it. But that’s...
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Is there any particular reason why all of the bloggers on the B2B Marketing website are men?

June 22, 2009 5:57 PM | By Edward Weatherall
I was thinking about writing my next blog for the boys at B2B.  Looking through the various blogs, I suddenly realized that it is just that - “The Boys”. So, is it just that the voices and faces of B2B agencies tend to be men? Are the women of the industry the quiet unsung heroes? The only tool I could find to measure this (and prove me right or wrong) was the Forrester Groundswell http://www.forrester.com/Groundswell/profile_tool.html  which profiles Social Media contributors. (Although the data is consumer) it does seem that, in the UK, men contribute more than women. In the US, women contribute more. A...
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Social media in B2B marketing

April 23, 2009 10:21 AM | By Scot McKee
B2B Marketing’s seminar on ‘Exploiting Social Media in B2B Marketing’ was an eye-opener for me. Social media is no longer a fringe subject. It may not be the panacea - or pancetta - of the B2B world, but nor is it the dirty word(s) of just a few short months ago. So I had a hot ticket, I was dressed up all like my dad with a suit and I waited to be enlightened. But I wasn’t. Perhaps I already knew more than I was giving myself credit for.I’m new to the social media space. A curmudgeonly old fart, much...
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