Business Marketing Blog | B2B Marketing Blog: Archives

2010.09.01:
Amazon Kindle: what can it teach B2B marketers?
2010.08.31:
Debate: Given the massive cuts in public sector spending now underway, should B2B brands focus all their attention on the private sector for the foreseeable future?
2010.08.27:
Data Q&A: Personalisation data
2010.08.25:
Let creativity be the driver
2010.08.24:
More data, so what?
2010.08.20:
Is the iPad like a Wonderbra?
2010.08.20:
If Facebook was a country...
2010.08.16:
Mobile Internet – If not now, when?
2010.08.13:
Get the Balance Right - are things really different?
2010.08.11:
Let's be Open about things
2010.08.09:
Are B2B marketeers putting face-to-face communication on a back burner?
2010.08.09:
Why companies should not Wave goodbye to email and social integration
2010.08.06:
Why SMEs need their own social space
2010.08.04:
Give the Emperor some underwear Ed
2010.08.02:
Does marketing need to be 'official'?
2010.07.30:
Just Can't Get Enough - B2B and Social Media
2010.07.29:
Do you care about "the small people"?
2010.07.29:
Being an influencer counts for nothing if you’re not influencing the right people
2010.07.28:
The magic of integration
2010.07.28:
Why B2B social media is about making love, not war
2010.07.26:
Ben & Jerry's email marketing bluff: The calm after the storm in a teacup?
2010.07.26:
The future of news online: why paywalls can never be the complete answer
2010.07.23:
Data Q&A: Data legislation
2010.07.22:
Just because you've gone global doesn't mean you've got a global strategy
2010.07.16:
Halifax FM? Now you're REALLY having a laugh
2010.07.16:
BT: bloody terrible
2010.07.15:
The Times Pay wall: Rupert Murdoch is right from a B2B perspective, but wrong about Google
2010.07.14:
Tweet-sized B2B
2010.07.13:
Should B2B brands be excited by the marketing opportunities the iPad presents?
2010.07.13:
The next big thing? It’s everything
2010.07.13:
Wrapping up Eloqua Experience 10 in Europe
2010.07.13:
Time for a Policy Of Truth
2010.07.07:
Offline interactive: the strange rebirth of direct mail
2010.07.06:
Rise of the robot... well, Android to be specific...
2010.07.05:
Why delivering and delighting is a must in this business
2010.07.02:
Tech Brands ... Identity or Communication?
2010.07.02:
People are People, so why should IT be marketed with such difficulty?
2010.07.01:
Mix and match B2B and B2C for best results
2010.06.23:
We love technology, but we love marketing more!
2010.06.17:
Living in a word-of-mouse world
2010.06.15:
Having a Good Pitch
2010.06.14:
Dotcom or Community site? Which is best?
2010.06.14:
Green is innovation's new frontier
2010.06.14:
Not another World Cup blog
2010.06.13:
Great B2B Marketing Stats... In a GREAT Format!
2010.06.10:
Data Q&A: What criteria qualifies a lead?
2010.06.08:
Getting behind the org chart - planning for change
2010.06.08:
BP is beyond the pail, says Greenpeace
2010.06.08:
[...] would like to use your current location
2010.06.08:
Psion - the return...
2010.06.07:
Business travel loses its lustre
2010.06.02:
Email marketing for acquisition is whole different ball game
2010.06.02:
BA – A brand up in smoke?
2010.06.02:
Re-evaluation brings rewards
2010.06.02:
Will the spirit of innovation and new thinking that characterise marketing in the recession dissipate now that growth has returned?
2010.05.24:
How mobile brands can communicate better with SMEs
2010.05.24:
Where’s the waste?
2010.05.23:
A 3-Point 'Recycling' Framework For B2Bs: Repurpose, Repackage, Refine
2010.05.20:
The Future is Calling
2010.05.20:
A new era of coalition?
2010.05.17:
Want ROI from social and mobile media? Don't just show up (participation)... step it up (innovation).
2010.05.07:
Social Media Hype: Don't forget it supports campaigns not runs them
2010.05.07:
Marketing to the 'well hung' electorate
2010.05.06:
Data Q&A: Financial data
2010.05.05:
Debate: Has digital enabled PR to shake off its reputation as the 'fluffiest' of B2B marketing disciplines?
2010.05.05:
Tomorrow’s digital future today
2010.05.05:
Keep it brief
2010.04.28:
Twitter = "The Emperor's New Clothes"
2010.04.28:
Is Twitter killing the goose that laid the golden egg?
2010.04.28:
Differentiating: a clear choice?
2010.04.27:
What’s the role of an agency in social media?
2010.04.27:
SMEs: the great disenfranchised audience of 2010?
2010.04.22:
Is there science behind PR? We think so...
2010.04.20:
Go B2B agencies
2010.04.18:
Yes, B2Bs, THIS Is The Year Of Mobile (Finally!)
2010.04.16:
Data Q&A: channel data
2010.04.14:
Social Media: right here right now, or one for the future?
2010.04.13:
Debate: Does success with social media boil down to an effective approach to relationship building and the resulting 'feel good' factor for brands?
2010.04.12:
Crushing the mushroom: Why translation should be ‘reassuringly expensive’
2010.04.08:
Does the Edited Electoral Roll have a future?
2010.04.07:
A top 10 of copy writing hates
2010.04.06:
Time to give Second Life a second chance?
2010.04.06:
All mouth, no trousers
2010.03.30:
Iconic advertising: A successful formula for international B2B creative?
2010.03.29:
The real reason why Telemarketing is coming out on top
2010.03.26:
B2Bs, Your Buyers' Purchasing Patterns Are Changing. (This Means Change For You, Too.)
2010.03.25:
Junk mail hypocrisy
2010.03.24:
What can marketers learn from the #cashgordon fiasco?
2010.03.23:
Data Q&A: Goneaways
2010.03.18:
Mobile Has Arrived, B2Bs... Has Your Marketing? (Special Slideshow)
2010.03.17:
Does Winning Awards Matter?
2010.03.12:
Is there an App for that?
2010.03.12:
Destination anywhere
2010.03.10:
Step Aside, B2Cs: Social Media Is BUSINESS Media.
2010.03.10:
Innovation in business - making CRM work even better
2010.03.08:
What Women Want
2010.03.04:
Debate: Have bad practices led to email's demise as a prospecting tool?
2010.03.04:
Market research: A survey or crystal ball?
2010.03.04:
No FD, no comment
2010.03.03:
Labelling for Dummies?
2010.03.01:
Is creativity really a necessary part of B2B marketing?
2010.03.01:
How deep is your love?
2010.02.26:
Tarzan swings in to champion B2B
2010.02.25:
Have you seen the Muffin Man?
2010.02.24:
Brand ahead of demand? Are you crazy?!
2010.02.19:
Voltaire, Facebook and the Trouble with Walled Gardens
2010.02.15:
B2B is cool - it's true: just ask Sir Richard Branson!
2010.02.12:
Why Cloud Computing & SaaS really matter to marketers
2010.02.12:
Market research: Set sail, but take a map
2010.02.12:
How can you tell if a survey is reliable?
2010.02.12:
The pros and cons of DIY research
2010.02.12:
Market research: The ‘three I’s’ of NPD: Insight, innovation and imagination
2010.02.11:
Data Q&A: Enhancing data through social media
2010.02.10:
Out with the Old
2010.02.05:
Practise what you preach
2010.02.05:
Marketing automation: The rise of the machines?
2010.01.29:
Content marketing – a balance between creation and promotion
2010.01.27:
I'll tell you want I want, what I really really want
2010.01.25:
I've started to look at things differently, but I am still a man
2010.01.18:
B2B Marketing Awards: are we recognising the right stuff?
2010.01.12:
Can businesses monetise social networks in 2010?
2010.01.12:
Anytime, anyplace, anywhere - even half way up a French Alp
2010.01.05:
Data Q&A: Using 'personas' or 'profiles'
2009.12.22:
2009 was year zero for B2B social media
2009.12.22:
Accenture turns tail on Tiger
2009.12.22:
Data Q&A: Sourcing marketing data from the web
2009.12.21:
B2B marketing: Don't forget it's a privilege!
2009.12.19:
Too many customers?
2009.12.15:
Email’s Antisocial Sin - The impact of no-reply@email
2009.12.14:
The Emperor’s New Clothes
2009.12.11:
Businesses need to start cashing in on the power of experience
2009.12.04:
Calling a truce in the media wars
2009.12.03:
2010: What are your marketing New Year's resolutions?
2009.12.02:
Forgetfulness of success
2009.11.27:
In the rush for instant marketing gratification, don't trample the rules!
2009.11.26:
A 'funny' B2B campaign? Really?
2009.11.26:
The second coming of CRM?
2009.11.24:
BMW me up, Scot
2009.11.24:
Will the predicted 'fragile' recovery in 2010 mean marketers will innovate less?
2009.11.24:
Death of the announcement, birth of the dialogue
2009.11.24:
Data Q&A: Building a database
2009.11.23:
Every brand needs a magic notion, have you found yours?
2009.11.20:
Join the revolution, start opting out from emails that you do not read.
2009.11.19:
Marketing magazines: an endangered species?
2009.11.18:
What does Boris know about B2B?
2009.11.17:
Is marketing worth it?
2009.11.12:
Is the customer king?
2009.11.12:
Why email marketing is just not enough
2009.11.10:
Twitter and LinkedIn: peanut butter and chocolate?
2009.11.09:
A Collaborative Approach to Communications and Brand Building
2009.11.06:
Do Marketers need to be moral?
2009.11.05:
Let's stop papering over the cracks.
2009.11.05:
Stop being relevant and start being interesting.
2009.11.02:
Just as you were getting to grips with old world CRM, along comes Social CRM
2009.10.29:
Does B2B marketing take itself too seriously?
2009.10.29:
The dark side of B2B marketing
2009.10.28:
What the hell is a challenger brand, and what makes it so yummy?
2009.10.26:
Is Breast Always Best?
2009.10.21:
Why does the world spin around
2009.10.20:
Have a merry merry ....
2009.10.13:
Why are postal workers not a special case
2009.10.13:
Oh Hugh, tell me you didn't mean it...
2009.10.13:
Why marketing counts for so little
2009.10.09:
Picture perfect?
2009.10.09:
What do YOU want to see in B2B Marketing?
2009.10.07:
Keeping the lines of communication open
2009.10.05:
Data Q&A: Data vendors
2009.10.02:
Is limited internet access an issue when engaging businesses with Social Media?
2009.09.28:
B2B – more relevant but less sexy?
2009.09.25:
Resurgence of traditional marketing techniques
2009.09.24:
Late Payment Amnesty
2009.09.23:
Faster than a speeding bullet...
2009.09.22:
Traditional marketing is dead, long live cheap digital marketing - not that old chestnut again!
2009.09.08:
SaaS, social media and the economics of smart buyers
2009.09.08:
Back to the future with influencer marketing
2009.09.01:
Hate something, change something, make something better...
2009.08.28:
Anonymity and social media: who the hell are you anyway?
2009.08.19:
Data Q&A: Blended data
2009.08.18:
Accountants should not hire Creatives, Would you hire a full time Plumber?
2009.08.13:
Towering brand inferno for Willis
2009.08.04:
Online video - no longer a 'nice-to-have'?
2009.07.27:
Why emails need to be professionally written
2009.07.22:
U-shaped long flat bottom gets its confidence
2009.07.21:
Why branding gives marketing a bad name
2009.07.17:
Data Q&A: CRM
2009.07.15:
Take control and don't take no for an answer - you own the shop
2009.07.08:
Time to think different
2009.07.08:
You can't beat getting up close and personal with clients
2009.06.26:
Mergers and the branding conundrum
2009.06.26:
Search Agencies - not walking the talk?
2009.06.25:
CRM is dead – long live CIM!
2009.06.22:
Is there any particular reason why all of the bloggers on the B2B Marketing website are men?
2009.06.22:
The Recessionary Challenge to Creativity
2009.06.18:
The PowerPoint says NO…
2009.06.15:
Is Marketing Just a Sales Support Function in B2B?
2009.06.11:
'Alternative' marketing goes mainstream
2009.06.09:
Don't hurt me Arch...I'm only little!
2009.06.08:
Data Q&A: Data enhancement
2009.06.07:
Bottom-Up Branding – or How to Make an Impact without Creating Chaos
2009.06.02:
The rise of the new buyer
2009.06.01:
Workshop: Are B2B Brands so different from B2C Brands?
2009.05.29:
Please don't tell me we have five minutes to get this out!
2009.05.20:
Which B2B brands do you trust?
2009.05.18:
Employees as Brand Carriers
2009.05.13:
Acquired brands - ditch or nuture?
2009.05.11:
Time to think (and work) smarter
2009.05.08:
Data Q&A: Email data
2009.05.06:
Small is the new big
2009.04.27:
I just cant see how email is going to Die.
2009.04.27:
Why don't you just switch off and do it?
2009.04.23:
Social media in B2B marketing
2009.04.15:
The claws are out for Accenture
2009.04.15:
Knowledge is power
2009.04.07:
Debate: B2B email and Generation Y
2009.04.07:
Embrace the digital revolution, but don't forget about email
2009.04.06:
Social media: It's good to talk
2009.04.02:
Data Q&A: Data modelling
2009.03.31:
No win, no fee. If you can't stand the heat, get out the kitchen!
2009.03.31:
Analytics uncovers green shoots
2009.03.31:
Marketing is a science
2009.03.30:
Analytics uncovers green shoots as not all customers are King
2009.03.25:
Data costs - but can someone tell me how much?
2009.03.19:
Customer service doesn't (always) matter
2009.03.09:
TFM&A - some like it hot
2009.03.05:
Will email percentages keep your job safe?
2009.03.04:
Want to be measurable? Start a blog
2009.03.04:
Is there any point to Twitter?
2009.03.03:
Data Q&A: Data management
2009.02.23:
Brand identity - a subjective task?
2009.02.07:
Am I sexist to love the Virgin Atlantic ad?
2009.02.02:
Data Q&A: Buying strategies
2009.01.26:
Who cares about targeting?
2009.01.25:
Consumers aren't your boss. They only think they are.
2009.01.07:
The politics of 'just getting on with it'
2009.01.06:
Debate: Can hybrid mail services rehabilitate direct mail as a mass-market channel for B2B?
2009.01.05:
Online is the future, but don't write off print
2008.12.24:
Data Q&A: Niche data
2008.12.18:
Stargazing: are we more creative when times are tough?
2008.12.11:
Demand generation: cometh the hour, cometh the technology?
2008.12.09:
Data Q&A: Segementation
2008.12.01:
Social media boom and bust?
2008.11.24:
Who'd be a marketer in 2009?
2008.11.19:
Debate: Should 'green marketing' be a priority during a recession?
2008.11.19:
Q&A: Should 'green marketing' be a priority during a recession?
2008.11.12:
Lines of communication
2008.11.07:
B2B Marketing Awards - standing up to be counted
2008.10.17:
Data Q&A: Credit scoring system
2008.10.15:
sign here, here, here, here , here and here
2008.10.07:
Demand generation: Out of the blue?
2008.10.06:
Service with a smile
2008.09.22:
Q&A: Is lifetime loyalty possible in B2B?
2008.09.22:
Can marketing beat the economic slowdown?
2008.09.10:
Getting the basics right is key to building an iconic brand
2008.09.03:
Q&A: CRM
2008.08.26:
"Do you know who we are?"
2008.08.20:
The Economist: B2B or not B2B, that is the question
2008.08.07:
Does working in B2B mean our work and social life are one?
2008.08.06:
Q&A: Do marketing trade fairs still play an essential role in the buying process for new marketing products or services?
2008.07.30:
Q&A: Blogging for event promotion
2008.07.29:
It's an ill wind...
2008.07.19:
One idea or many interlinked ideas?
2008.07.16:
Q&A: Data cleansing/data hygiene
2008.07.15:
Apple versus BlackBerry – the battle for the briefcase is on
2008.07.02:
There's a fine line between the work/life balance...
2008.07.02:
Could email be the next blockbuster?
2008.06.17:
Q&A: Global data
2008.06.11:
The most successful projects, had IT and Marketing onboard from the beginning.
2008.06.09:
Differentiation can be good, but context is everything!
2008.06.09:
Welcome, T5
2008.06.03:
Is The Apprentice killing marketing?
2008.05.28:
Universal Search - Shaking up the Search Engine Results Pages
2008.05.21:
Sales people know better than marketers - about marketing!?
2008.05.21:
Is the future of B2B marketing science fiction or science fact?
2008.04.30:
Social media is here... almost
2008.04.24:
Sorry if I didn't call you back!
2008.04.14:
The IDM B2B Marketing conference - worth a day out of the office?
2008.04.02:
This year's B2B buzz words?
2008.03.13:
Shame on you Brother
2008.03.07:
Having words
2008.03.07:
Can I speak to the person who deals with
2008.03.03:
Marketing press releases: Change the record!
2008.02.28:
Why the DMA needs to rethink it's approach to B2B
2008.02.11:
Media - its a fickle thing
2008.02.04:
Vertical or industry recognition ... why bother being a B2B marketer?
2008.01.27:
Facing up to the downturn - what does it mean for B2B?
2008.01.14:
How do Search Engines work?
2008.01.10:
Where are you going to spend your money this year?
2007.12.21:
Christmas emails - death by a thousand cuts
2007.12.20:
The changing face of british business?
2007.12.18:
Eurostar: Je ne regrette rien
2007.12.06:
All aboard for a new era of marketing to business travellers
2007.05.30:
The Meta Description Tag - your FREE ad!
2007.05.27:
Engaging and outstanding creative?
2007.05.16:
Do we need our own language?
2007.04.09:
Consultants and pitches
2007.03.31:
CTPS... 1,000,000 suppressed business contacts and counting!
2007.03.18:
Customer Focus - Reality or Wishful Thinking?
2007.03.10:
Where's the plan
2007.03.07:
IDM 4th B2B Marketing Conference
2007.03.05:
And the Golden Rule to email marketing is...
2007.03.05:
Valuing data
2007.02.24:
The Sorry State of B2B Websites
2007.02.23:
The Value of Values
2006.04.05:
Why now for the Internet
2006.04.05:
Branding for Mergers and Acquisitions
2006.04.05:
Making Media Neutral a reality

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