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Data Q&A: Personalisation data

August 27, 2010 5:23 PM | By Victoria Paley
How can B2B brands overcome the reluctance of senior decision makers to part with personal data to enable personalised marketing activity?...
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More data, so what?

August 24, 2010 11:11 AM | By Guest Blogger
Guest blog by Graham Cooke, managing director of QuBit Digital The recent Ofcom report, which states that we are consuming multiple sources of media over half our waking lives through multitasking, could mean we are approaching an information overload. We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? The short answer is not really – we have increased the amount of data in our lives by 40X over the last 20 years, while our output has not matched this level...
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Data Q&A: Data legislation

July 23, 2010 11:33 AM | By Victoria Paley
Which new or upcoming pieces of legislation do marketers need to know about to keep their data compliant and future proofed?...
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Data Q&A: What criteria qualifies a lead?

June 10, 2010 3:34 PM | By Victoria Paley
Sales and marketing accept that lead qualification is now essential to achieve business objectives, but how should they go about agreeing mutually acceptable criteria? Are there some fundamental criteria which all brands must adopt, or will this vary widely between organisations? Andrew Colwell, marketing director, B2Group“There will always be internal politicking between sales and marketing as they have different agendas: marketers would say sales teams do not provide strong enough leads, with sales retorting that marketing are not doing enough to maximise the prospects they are given. “But it’s time both sides thought more broadly about overall business objectives rather than...
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Data Q&A: Financial data

May 6, 2010 11:13 AM | By Victoria Paley
How useful is data from non-marketing sources within the organisation, such as financial data, for marketing purposes? What factors should be considered when organisations are seeking to use this data, either directly, or to enhance marketing data?...
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Data Q&A: channel data

April 16, 2010 12:43 PM | By Joel Harrison
Indirect channels are a key route to market for most organisations, but particularly those in the technology sector. What are the issues with collecting and managing databases of channel partners, and how does this compare with customer data? What tips and guidance should channel marketers consider?...
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Data Q&A: Goneaways

March 23, 2010 2:49 PM | By Joel Harrison
With marketing data eroding at an increasingly rapid rate since the recession, what’s the best way to identify goneaways in your database, in order to cut down on marketing wasteage? Are there any new online techniques which could help this problem?...
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No FD, no comment

March 4, 2010 1:41 PM | By Guest Blogger
Zina Manda, director of Mardev, shares her advice on making your lead generation strategy a success and impressing the financial director Credit crunch marketing has seen a considerable move in budget over the last 12 months from traditional advertising to lead generation. There are however a large number of lead generation channels and vast array of possible outcomes. How can you ensure that you are generating genuine value for your company from this type of activity? Defining a leadA marketing-defined lead may recognise a click through on an email, a download of a white paper or registration for a webinar as...
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Data Q&A: Enhancing data through social media

February 11, 2010 5:27 PM | By Joel Harrison
Is social media an effective tool for data enhancement and cleansing? If so, how should it be conducted?...
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Data Q&A: Using 'personas' or 'profiles'

January 5, 2010 4:55 PM | By Joel Harrison
What are ‘personas' or 'profiles' and how are they useful in better database marketing? What factors should marketers consider when seeking to develop and use them? ...
6 comments | Full story
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