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Amazon Kindle: what can it teach B2B marketers?

September 1, 2010 8:46 AM | By John Bottom
I was intrigued by a snippet of news this morning which stated that, for the first time, a significant book release had sold more in ebook than in print. HarperCollins announced that "I'd Know You Anywhere" by Laura Lippman has sold 4,739 ebooks, but just 4,000 in the print edition.All very interesting, but what does this mean? Has the moment really arrived? Are we at the beginning of the end for paper-based publishing? Before publishers start to sell off their printing presses, I think we should note that this is more a sign of growing consumer sophistication than it is...
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The future of news online: why paywalls can never be the complete answer

July 26, 2010 10:56 AM | By Guest Blogger
Guest blog by Jonas Jaanimagi, head of UK publisher solutions at Hi-media. Premium online publishing is currently at a critical stage in its maturation. Advertising revenues are under pressure and the display element in particular appears to be struggling to fully meet the commercial needs of publishers keen to continue creating quality content for premium audiences. Murdoch’s fascinating experiment with an online pay-wall on The Times appears to be an unsustainable model for all but a few (including The Times!). However, it does put the cat amongst the pigeons and directly challenges the standard ‘free’ solution of a 100 per...
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Tweet-sized B2B

July 14, 2010 10:39 AM | By Francesca Brosan
B2B marketing often faces being pigeonholed as the  ‘undefinable’ – or worse, the ‘boring’ – sibling to the glam of B2C marketing. But B2B is on the rise. As a group, we’ve embraced digital. Integrated social media, microsites, video, mobile and web apps have all become a big part of a lot more marketing mixes (of course, true to our nature, not without very careful consideration first, asking ourselves ‘is the investment worth it?’). But even though we’re rising up, it still seems we struggle for an accurate definition of the work we (as a whole) do. Last week, a...
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The next big thing? It’s everything

July 13, 2010 12:29 PM | By Guest Blogger
Guest blog by Paul Everett, director of marketing strategy at The Marketing Practice Have you got an iPad yet? Or a 3D TV to watch the World Cup? How about a walkman? (...Okay, one of those isn’t actually a must-have this year.) What about the marketing must-haves for 2010? Appointing a head of social media? Implementing marketing automation? Designing a content marketing strategy? The next big thing is meant to make our world go round. But the danger comes when you realise that football is still football whether you’re watching it in black and white or 3D, and that social...
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[...] would like to use your current location

June 8, 2010 11:20 AM | By James Gardner
If you have an iPhone, you’ll have seen this message plenty of times. If not, well, you have probably answered without even knowing. Location-based services are set to be the next ‘Big Thing’. FourSquare is setting pulses racing, Twitter knows where you are tweeting from, and Facebook is set to launch ‘Places’. But why the big fuss, and what does it mean for marketers?
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Tomorrow’s digital future today

May 5, 2010 2:12 PM | By Scot McKee
Sue Barnes. Great smile. Great teeth. That’s what I remember about Sue Barnes from 20 years ago. She called me the other day. Sue was a marketing assistant client of mine back then and I was, well, a young legend in the making. She’s now the managing director of a new market research company called Brownsauce and she was hoping to use her contacts to extend the network for her business. We met, we talked, we told each other that we didn’t look any older than we did 20 years ago and we laughed. I asked Sue how she had...
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Twitter = "The Emperor's New Clothes"

April 28, 2010 12:06 PM | By Edward Weatherall
I am talking serious B2B here, you know when we have face-to-face meetings before deals are done. I am talking deals of five figures upwards, no shopping baskets in sight. I’m talking multiple meetings, wining and dining, a round of golf or tickets to lady’s day at Ascot. I’m talking months to do a deal not minutes. Now let’s look at what is currently going on in a lot of marketing teams – Twitter account set up, why? Facebook page done, why? LinkedIn profile and connections created, why? What I see is a parable based on the emperor’s new clothes....
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Time to give Second Life a second chance?

April 6, 2010 5:49 PM | By Joel Harrison
If there’s a universal list of inventions that were billed to change the world, but which have spectacularly failed to do so, Second Life is surely on it. Back in 2006 the virtual world platform Second Life was a massive deal. It was everywhere – even on the cover of the Sunday Times Magazine, which was a massive coup. It was going to change everything: within a matter of months, we’d be spending all our time flying around this new world with our avatars, ‘meeting’ new ‘people’ from around the globe and even doing business. Real life, by comparison, suddenly...
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Out with the Old

February 10, 2010 12:08 PM | By Scot McKee
I admit I went to see Miley Cyrus at the O2. Whatever rumours exist to the contrary, it was my kids that wanted to go. They badgered me at least once to buy tickets. I spent the first few tracks ogling a blonde dancer with my daughter's binoculars, and then there was a pause. The music lowered and Hannah, I mean Miley, addressed her adoring fathers. I mean fans. "This Summer I had to, you know, get away from everything and everyone and do some growing up. So I made a movie called ‘The Last Song'," she husked. I...
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