What a great day it was! Over 200 B2B practitioners listening to a really high quality conference programme - certainly the best I've been to in a while.

If I had to pick a clear favourite, it would have to be Chris Warwick, VP of acquisition marketing at Hoovers and the queen of search  marketing and search engine optimisation (SEO). Not only was she the finest-looking speaker of the day, she was also exciting to listen to and learn from because she shared so much about Hoovers online marketing successes and challenges, warts and all.

Lifting up the hem of the corporate skirt is a good thing to do at conferences, because people are there to learn from best practise and mistakes.

Too few people do it, whilst some say they are going to do it and then don't. We don't go to conferences for a tease...

Top tip from her session which I personally took away were to keep links on each page relevant to the main content of the page, in order to optimise for search engines and rank higher on the stuff you want people to see.

Search engines only see same or similar words as related, so one has to keep the terminology clear and unambiguous and avoid being too creative with language.

SEO is a moving target as search engines are wont to change their algorithms from time to time.

It's such a complex minefield, but a few (free)...(yes, FREE)..online tools that are interesting to help audit one's SEO effectiveness are as follows: