Attended the 50th Marketing Society Conference yesterday, 'Marketing: the next 50 years'. Held in the spectacular Floral Hall of the Royal Opera House. Fantastic venue, some brilliant speakers and, despite its primarily consumer focus, was some really excellent food for thought. Oh, and a star turn by Boris Johnson. So what can B2B marketers take out? How do marketers need to change? · “Get back to being obsessive about products and services. Forget about the gloss, just do good stuff.” Jeremy Bullmore - always worth listening to. · “If you’re not serving the customer, you’d...