I was recently talking on Social Media Marketing for B2B at a conference when I was asked the following question: 'Many of my clients and potential clients work for financial and government institutions, where internet access is limited, and sites and tools such as Facebook, YouTube and Twitter are forbidden. What's the point of incorporating Social Media into your marketing strategy if your target audience can't use it at work?' My first reaction was to rail against 'big brother' companies, limiting their employees' access to harmless but useful information, but this wasn't going to solve anything, let alone answer the...

We're currently looking at making some changes to the Base One web site, and naturally I have been tasked with ensuring that whatever we do is fully optimised for search. As search and social media are a core part of our offering, I decided to look at some of my competitors' sites to see how they go about ensuring they achieve page one positioning on Google for relevant search terms. I looked at some of what I would consider to be the top UK search agencies, and searched using obvious terms to see how well they were positioned. To my...