Company: B2B Marketing
Title: Publisher
Email: james.farmer [at] b2bm.biz
Recent blogposts by James Farmer
Blog: B2B Blog

James Farmer is the publisher and co-founder of B2B Marketing magazine. His experience is firmly routed in B2B marketing. He has worked on the entire marketing mix, but specialised in product development, customer retention and strategic marketing with LNUK, part of the Reed Elsevier group. He is great believer of B2B marketers being accountable, profit making entities, rather than being used as company support tools.

James has great knowledge of the pit falls and the success criteria, necessary for proactive and profit generating direct mail. He champions positive DM strategies, within the business-to-business sector, which need to become smarter and more focused, within this increasingly competitive market.